As universities have entered a time of increased demand for public outreach and measurable impact, the universities are also exploring social media for student recruitment and science communication. Because many of the popular social media sites are free to use they could provide more democratic channels for organizational communication and marketing efforts. This research in progress investiga...

Experiences of users determine their actions and therefore have great influence on the business result of service providers. Thus, it is highly important to know and control these experiences. Decisions and actions are most effective if they are based on individual users and their detailed experience history. Currently available methods for measuring user experience fail in providing sufficient...

In the web advertising domain, contextual advertising and sponsored search are two of the main advertising channels used to display related advertisements on web pages. A major challenge for contextual advertising is to match advertisements and web pages based on their semantics. When a web page and its semantically related advertisements contain many different words, the performance of the tra...

This article considers the role of the four Ps marketing mix model in social marketing, arguing that given reconfiguration of the marketing mix in the mainstream marketing discipline, and the characteristics of social marketing, a re-thought and re-tooled social marketing mix is required. A brief review of the four Ps marketing mix model in the mainstreammarketing and social marketing fields is...

OBJECTIVE To assess the variation of relative efficacy and tolerability of an antidepressant versus others based on both pre-marketing (registration studies) and post-marketing studies versus pre-marketing studies only in patients with major depressive disorder. METHODS The relative efficacy and tolerability of antidepressants was assessed by mixed treatment comparisons (MTCs) using data acqu...

CREATİVE ECONOMY ASSİSTANCE AT MUHAMMADİYAH ORPHANAGE İN MADİUN CİTY THROUGH HANDİCRAFT MAKİNG TRAİNİNG AND DİGİTAL MARKETİNG TRAİNİNG. This community service activity aims to provide training in making handicrafts and digital marketing for children at the Muhammadiyah orphanage Madiun City. cannot be separated from implementing Independent Learning Campus (MBKM) curriculum implemented by Facul...