The paper introduced new multidimensional perceived value and its impacts. This study aimed to analyze direct/indirect effect of perceived value dimensions (functional and relational value) on attitudinal and behavioral components of loyalty: satisfaction and behavior intentions to use retail bank services. Factor analysis indicated that functional service value, functional service quality, rel...

Brand loyalty consists of a consumer's commitment to repurchase or otherwise continue using a given brand and is demonstrated by repeated buying of a product or service, or other positive behaviors such as word of mouth advocacy. Standard models of the emergence of brand loyalty consider the behavior of autonomous individuals who are essentially reacting to the objective attributes of the brand...

Reexamination of the human capital perspective suggests that expenditures on health promotion and wellness programs may be viewed as generalized investments in human capital. Such investments can reassure employees that the expenditure of their time in the organization will contribute to their development and thus improve employee commitment and loyalty. Health promotion programs can give organ...

The massively multiplayer online role-playing game (MMORPG) phenomenon has generated significant interest on the part of consumers and software publishers. Despite considerable efforts to improve the technological quality (e.g., graphics, networking) of the games, lit tle effort has been directed toward understanding the motivation that leads to successful and continued use of MMORPGs. The prim...

In this competitive environment, organizations in service sector and industrial sector are trying their best to win the loyalty of their customers by providing the superior quality services and innovative products to remain competitive in the market. The objective of this study is to focus on the concept that organizational well structured HRM policies and top management commitment for quality ...

Explanation of causal model social undermining through organizational loyalty and work morality by mediating commitment school managers in Miandoab

AIM Professional commitment has been widely discussed during the last decade. There is no comprehensive definition about "professional commitment in Iranian nurses." Hence, this study was conducted with the aim of analyzing the concept of professional commitment in Iranian nurses. MATERIALS AND METHODS Hybrid model was used in three phases. Firstly, in the theoretical phase, data were retriev...