I have documented the shift in youth alcoholic beverage preference from beer to distilled spirits between 2001 and 2009. I have assessed the role of distilled spirits industry marketing strategies to promote this shift using the Smirnoff brand marketing campaign as a case example. I conclude with a discussion of the similarities in corporate tactics across consumer products with adverse publi...

The thesis is a st:ud,y of' industry localization, the geographic concentration of fil:-ms in specific or related activities. The stUdy centers on two principal issues: the process througtl which industry agglomerations form, and the relationship between the trade regime and the pattern of geographic concentration. We consider ttle particular case of the Mexican garment industry. Evidence is dr...

This is a timely and important report that focuses on a critical issue in the study of alcohol policy: what are the tactics of the alcohol industry and their impact on alcohol marketing policy? Savell et al. [1] demonstrate the utility of monitoring the Corporate Social Responsibility (CSR) activities of the alcohol industry, collecting qualitative and quantitative data about its modus operandi...

This study investigated how brands’ sustainability-related marketing messages impact consumers’ word of mouth and brand loyalty within the jewelry industry, using a Brazilian context. It also mediating roles sustainability awareness consequences, ascribed responsibility sustainability, personal norms, in relationships norm activation model. Implementing an experimental design, data were collect...