Purpose – This paper aims to investigate whether it is meaningful to decompose market orientation into customer orientation and competitor orientation, and what possible implications this decomposition may have for researchers and business practitioners. Design/methodology/approach – Through a review of existing market orientation research, two of its salient dimensions, customer orientation an...

Loyalty programs (LPs) are widely used by firms but not well understood. These provide discounts and perks to loyal customers costly administer, produce uncertain changes in spending patterns. We use a large detailed dataset on customer shopping behavior at one of the largest U.S. retailers before after joining loyalty program evaluate how changes. combine this with spatial data store locations...

We tested the effect of local lexical ambiguities while manipulating the type of prosodic boundary at which the ambiguity occurred, using French sentences and participants. We observed delayed lexical access when a local lexical ambiguity occurred within a phonological phrase (consistent with previous research; e.g., [un chat grincheux], containing the potential competitor word chagrin, was pro...

The authors used 2 "visual-world" eye-tracking experiments to examine lexical access using Dutch constructions in which the verb did or did not place semantic constraints on its subsequent subject noun phrase. In Experiment 1, fixations to the picture of a cohort competitor (overlapping with the onset of the referent's name, the subject) did not differ from fixations to a distractor in the cons...

The kinetic stability of non-covalent macromolecular complexes controls many biological phenomena. Here we find that physical models of complex dissociation predict that competitor molecules will, in general, accelerate the breakdown of isolated bimolecular complexes by occluding rapid rebinding of the two binding partners. This prediction is largely independent of molecular details. We confirm...