rrrmrrxvivt This research explores the effectiveness of interactive advertising on a new medium platform. Like the presence in industry and the media themselves, the academic research stream is fairly new. Our research seeks to isolate the key feature of interactivity from confounding factors and to begin to tease apart those situations for which interactivity might be highly desirable from tho...

BACKGROUND Previous research has shown that the media can play a role in shaping consumer perceptions during a public health crisis. In order for public health professionals to communicate well-informed health information to the media, it is important that they understand how media view their role in transmitting public health information to consumers and decide what information to present. Thi...

Abstract: Electronic commerce, that allows business to be performed over the Internet, has been a major trend in this century. Many businesses arc moving on-line. However, there are neither guidelines nor theories to show how electronic store features affect consumer purchases. This paper uses a consumer-oriented perspective to derive functional requirements far e-store design. These needs are ...

Considerable media attention has recently been given to novel applications for products that contain nanoscale materials. These products could have utility in several industries that market consumer products, including textiles, sporting equipment, cosmetics, consumer electronics, and household cleaners. Some of the purported benefits of these products include improved performance, convenience,...

<strong>Abstract: </strong>This study aims to analyze the influence of social media on purchasing decisions through consumer motivation in fast fashion consumers Semarang Regency. This uses quantitative methods as many 100 respondents were determined using a census. Data collected questionnaire and processed partial least squares. The results showed that had positive significant eff...

Background For the purpose of understanding the Food and Drug Administration’s (FDA’s) concerns regarding online promotion of prescription drugs advertised directly to consumers, this study examines notices of violations (NOVs) and warning letters issued by the FDA to pharmaceutical manufacturers.   Methods The FDA’s warning letters and NOVs, which were issued to pharmaceutical companies over a...

Software agents, semi-intelligent autonomous tools, will play an increasing role in electronic commerce applications. In this paper we give an overview of the work conducted at MIT’s Media Laboratory on different types of agents for electronic commerce: from consumer to consumer “smart” classified ads systems, to merchant agents that provide integrative negotiation capabilities; from agents tha...

This article presents the consumer view of an innovative m-service, that is, the e-newspaper, which is published for a mobile reading device equipped with an e-paper display. The research question of this article is: What are the implications of the consumer view of future m-service innovation on business models? In this article, we present empirical results from an online survey with 3,626 res...

The increasing prominence of new Internet and social media technologies and their growing importance as a source of health information are pushing the pharmaceutical industry towards digital channels. This paper explores the potential impacts of the pharmaceutical industry’s increasing interest in online marketing and considers how the existing regulatory framework in Canada translates into the...

In this research, we investigate how television advertising drives online word-of-mouth (WOM). We first explore if television advertising (1) affects online WOM about the brand advertised and (2) associates with changes in online WOM about the program in which the advertisement airs. We further examine if the media context in which the advertisement appears – the television program – impacts th...