In the era of Web 2.0, social networking sites play an important role in generating online information. People create billions of shares such as web pages or videos with friends on these sites every month. The share on the social networking site is visible to all of her or his friends and could be clicked by them and generates traffic back to the website where the information is from. In order ...

Most studies dedicated to e-commerce website evaluation and use are based on two assumptions. One is that a target customer usually spends at least a few minutes no matter he/she likes the website or not. The other assumption is that good website features usually elicit positive cognitive evaluations and shopping experience. However, the assumptions do not necessarily always represent the reali...

Online service quality has a significant influence on many important aspects of electronic commerce (e-commerce). However, there are few quantitative studies on the investigation of the main affecting factors of the online service quality focused on the market in China, which is one of the developing countries with the highest online population growth. This paper is an attempt to identify the m...

Grounded in categorisation theory, this exploratory research provides insights regarding how consumers initially perceive websites – as images rather than ‘clickable’ interfaces. According to this view, at first glance, consumers categorise websites with respect to some set of attributes, much as they categorise products or retailscapes. Similarity judgements are gathered from survey data using...

The Internet and its World Wide Web service have reshaped the promotion of cultural and tourism products. Well designed and user adaptable e-commerce websites improve business promotion as they attract more e-visitors. Multilingualism, dynamic and thus frequently updated content, email communication and searching capabilities are crucial options of websites. In this paper we empirically build a...

With its rapid economic growth and the largest number of Internet users worldwide, China and its vast online markets are of particular interests to companies globally. This paper describes a study of Chinese users’ acceptance of an emerging Ecommerce technology: social commerce websites. Leveraging the power of social networking technologies with online shopping, social commerce sites have emer...

Due to the inherent nature of e-commerce, customers usually have to take certain level of risks while shopping online. To deal with such risks and their associated uncertainty, most of the e-commerce websites provide product review ranking services to help customers to make purchase decisions. However, such services are typically not reliable because the ranking results are usually based on the...