Firms sometimes try to “poach” the current customers of their competitors by offering them special inducements to switch. We analyze duopoly poaching under both short-term and long-term contracts in two polar cases: either each consumer’s brand preferences are constant from one period to the next, or preferences are independent over time. With fixed preferences, poaching induces socially ineffi...

W investigate the role of potential weekly brand-specific characteristics that influence consumer choices, but are unobserved or unmeasurable by the researcher. We use an empirical approach, based on the estimation methods used for standard random coefficients logit models, to account for the presence of such unobserved attributes. Using household scanner panel data, we find evidence that ignor...

Building a brand and creating professional image requires thorough understanding of culture. Different civilizations have unique passions, convictions, values, traditions. Culture-specific expectations boundaries exist. Products services reflect culture, they frequently express the symbolic cultural meaning associated with them. A marketer has an advantage over rivals by being aware culture fam...

In recent years, the market pattern of infant formula in China has changed dramatically. The share domestic exceeded that imports. essence change and foreign brands is consumers’ brand preferences. To explore which factors affected preferences, our study conducted a qualitative research method based on grounded theory, through in-depth interviews with 60 mothers Beijing-Tianjin-Hebei region, sy...

This study aims to determine the effect of product innovation on brand image, quality consumer preferences, knowledge image willingness pay, and preferences pay at electricity company. The survey was carried out 150 industrial consumers in Pekalongan City area. Analysis data used with Structural Equation Model (SEM) method. results show that does not affect image. can make an impact when consid...

BACKGROUND Consumers are hesitant in choosing generic medications as they are under the assumption that they are not as safe nor effective as brand medications. However, pharmacists do have the education and training to know that this is not the case. The aim of this study was to determine pharmacists' preference of generic versus brand over-the-counter (OTC) medication for their personal use a...

Min, Ji Hong. Ph.D., Purdue University, December 2013. Two Marketing Essays: Evolution of Attribute-Specific Preferences through Consumer Learning and the Effect of Gift Exchange on the Purchase Behavior. Major Professor: Subramanian Balachander. The first essay investigates the evolution of attribute-specific preferences through consumer learning. Most extant consumer learning models allow for...

This paper demonstrates how stated-preference methods can be applied to modeling consumers’ preferences in the field of mobile telecommunications, and to measuring and the valuation of network effects. We illustrate this with a case study of mobile phone operators in Poland. We utilize the Choice Experiment method and present the respondents with hypothetical choices of mobile phone operators, ...