The referral incentive programs are one of the common incentive mechanisms to attract new customers in e-commerce websites, especially for start-ups, by leveraging existing customer’s social networks. Designing an appropriate referral reward program will allow online businesses to increase customer base and enhance sales. This paper leverages the ultimatum game (sense of fairness) and construal...

This study aims to explain how value co-creation, between customers and companies, and key aspects of trust combine to influence customers’ purchase intentions in social commerce. Value co-creation is decomposed into two attributes, behavioral alignment, and empowerment and control, while trust is measured through the aspects of trusting beliefs, institutional trust, and disposition to trust. I...

The ICTs have enabled the transformation of processes of production, access, transfer, use and, in recent years, the sharing of information (email, forums, and social networks), reducing the spatio-temporal barriers. However, despite the fact that investments in new technologies have increased in recent decades, Italian agri-food and agricultural enterprises have still not bridged the digital d...

Social web services have gained enormous popularity over the past years because of a steadily increasing demand for user participation in the whole web sphere. Social networks like MySpace or Facebook and media sites like Flickr or YouTube clearly demonstrate the variety and functionality of social sites. Significantly affected by this trend, online retail and e-commerce environments rapidly ch...

internet is integrated into nearly all aspects of activities including businesses. it is a medium that can be accessed anywhere. the advancement of internet has contributed to the development of electronic commerce and trust has been suggested in the literature to play an essential role in the development of e-commerce. lately, e-commerce has also taken placed in a new platform, social networki...

Nowadays, the usage of e-commerce applications increased rapidly with more number of users. The advancement in technologies like mobiles and other social media generated different variety and large quantity of data which is increasing a lot. The data collected and stored by social media is distributed and stored as a unstructured data in the server. The unstructured and an unformatted data is c...

The purpose of this research is to examine the issues that affect customers' behavioral character and purchasing behavior. The study proposes a research hypothesis with independent variables that include social presence, trust, and information asymmetry, and the dependent variable purchase decision making, to explain differentiated customer decision making processes in social commerce (S-commer...

It is widely believed that B2B e-commerce will help firms in developing countries to reduce cost and to improve their access to global market. Yet, developing countries are still some way from success in their adoption of B2B e-commerce. This paper explores social and cultural perspectives that impact on B2B e-commerce adoption in developing countries. Interviews were conducted with key informa...

A new phenomenon emerging within virtual communities is a blurring between social and commercial activities. This paper explores the motivations of customers who participate in social commerce, The chosen context is micro-businesses operated by members of a virtual community of Malay lifestyle bloggers. Observations were carried out and 21 participants were interviewed in order to build an unde...