This study aims to analyze the influencer marketing selection strategy in organizing grand opening promotional activities at Pasarprima mini market, Yogyakarta. research is a qualitative with data collection methods used by interviews, observation and literature study. The result of this that using social media as distribution content influencers can save costs because it has high effectiveness...

OBJECTIVES Unethical drug promotion is a common problem worldwide. In, Nepal, there is limited vigilance on the quality of information supplied by the drug companies to the doctors. The objectives of this study were to analyze the promotional materials provided by the drug companies as per WHO ethical criteria for medicinal drug promotion. METHODS Promotional materials present in the Drug Inf...

The sustainable EPQ models that have been proposed in the inventory literature are insufficient to address practical scenario of defects manufacturing and subsequent rework for remedial actions. In this article, model with faulty products has studied. Promotional activities key factors significantly affect market demand an item. impacts random combining economic environmental elements on order ...

The development of marketing has increasingly taken advantage digital platforms. use through social media can effectively and efficiently promote Candi Banyunibo batik Banyunibo. Batik is a handicraft which made by the local community. promotion many advantages because it attract more tourists to visit know This program contributes producing promoting using platform based on preservation cultur...

Digital media are often used to encourage smoking cessation by increasing quitline call volume through direct promotion to smokers or indirect promotion to smoker proxies. The documentation of a program's experiences utilizing digital media is necessary to develop both the knowledge base and a set of best practices. This case study highlights the use of digital media in a proxy-targeted campaig...

Affiliate marketing programs have emerged as one of the fastest-growing methods for online retailers to acquire customers and increase sales. Affiliate marketing offers a number of advantages, including a relatively low cost and the ability to accurately track the actions of website visitors and their responses to targeted promotional activities. However, while these programs have proven effect...

OBJECTIVE To assess nurse practitioners' interactions with pharmaceutical industry promotional activities and their perception of information reliability and self-reported prescribing behaviors. STUDY DESIGN Self-administered online survey. METHODS A nationally randomized sample of nurse practitioner prescribers was surveyed. Eligibility criteria included current clinical practice and licen...