intraorganizational units play a critical role in km processes of acquiring, creating, exchanging, and utilizing knowledge assets. while much attention has been directed to effective knowledge strategies forsupporting organizational km processes, there is a lack of insightful research on knowledge strategy and its implementation at the work-unit level. this study examines two types of work unit...

Online vendors could use website personalization to build a closer relationship with their customers. Based on the theory of planned behavior and theoretical works in psychology, marketing, and communication, we propose a conceptual model for exploring the underlying behavioral process of relationship building with website personalization and for testing the efficacy of website personalization.

In this position paper we discuss the identification of concerns related to personalization mechanisms. We propose using scenarios to extract systems requirements, user’s task, and related features. We argue that if we clearly identify the personalization-related concerns, we could add a posteriori personalization features to legacy systems, following an advance separation of concerns such as a...

Web usage mining has been used effectively as an approach to automatic personalization and as a way to overcome deficiencies of traditional approaches such as collaborative filtering. Despite their success, such systems, as in more traditional ones, do not take into account the semantic knowledge about the underlying domain. Without such semantic knowledge, personalization systems cannot recomm...

Personalization despite being an effective solution to the problem information overload remains tricky on account of multiple dimensions to consider. Furthermore, the challenge of avoiding overdoing personalization involves estimation of a user’s preferences in relation to different queries. This work is an attempt to make inferences about when personalization would be beneficial by relating ob...

Conceptual Modelling approaches for the web need extensions to specify dynamic personalization properties in order to design more powerful web applications. Current approaches provide techniques to support dynamic personalization, usually focused on implementation details. This article presents an extension of the OO-H conceptual modelling approach to address the particulars associated with the...

Privacy has been an enduring concern associated with commercial information technology (IT) applications, in particular regarding the issue of personalization. IT-enabled personalization, while potentially making the user computing experience more gratifying, often relies heavily on the user’s personal information to deliver individualized services, which raises the user’s privacy concerns. We ...

Employing privacy calculus theory, we examine why Gen Z consumers increasingly adopt ad blockers, use private browsers, or take other measures to limit data tracking. Specifically, evaluate consumer behaviors related personalized and non-personalized digital marketing in light of two personalization paradoxes: privacy–benefits avoidance–annoyance. Using structural equation modeling on a sample ...

Context personalization, the practice of matching features of an instructional component to a learner‟s interests and experiences, has been framed in the literature as a means by which to improve learning by enhancing motivation. However, a related perspective could consider personalization a form of instructional assistance, with the potential to support the learning of new concepts. In this p...