Not all countries have the same level of e-commerce penetration. This could be due to the influence of cultural factors on consumer trust with regard to online purchasing. This may also explain why countries like Spain, with similar economic and technological levels to its neighbours’, have a lower level of e-commerce usage. This paper examines the antecedents of trust, and, the relationship be...

Eco-certification has become an increasingly popular market-based tool in the endeavor to reduce negative environmental impacts from fisheries and aquaculture. In this study, we aimed at investigating which psychological consumer characteristics influence demand for eco-labeled seafood by correlating consumers’ stated purchasing of eco-labeled seafood to nine variables: environmental knowledge ...

The concept of consumer confusion has gained a considerable attention in consumer behavior literature during recent years. However,it is considered as a relatively new concept in marketing, particularly in businesses that provide intangible products such as tourism. This study aimed to investigate factors that potentially influence consumer confusion proneness in purchasing outbound package tou...

As profit margins gradually decline, and market competition becomes increasingly intensive, 3G telecom operatorsmust provide variousmobile value-added services, aswell as traditional voice services, to attract new subscribers and retain old ones. However, for many 3G mobile value-added services, whether ARPU (average revenue per user) can be effectively enhanced depends on the consumer behavior...

1 All the authors are with the STMicroelectronics in the Advanced System Technology Division (AST Lab – Catania), 95121 Catania , ITALY E-mail: {Sebastiano.Battiato,Alfio.Castorina,Mirko.Guarnera, Paolo.Vivirito}@st.com). Abstract — The paper describes a suitable algorithms pipeline able to enhance the picture quality in terms of both measured and perceived quality. The overall pipeline is main...

We combined the most relevant variables from the principal agent theory and the technology acceptance model to develop a parsimonious model of technology acceptance for food traceability systems, which are voluntary, direct consumer-use decision support systems that reduce health risks for consumers by reducing information asymmetry between consumers and sellers in retail settings. Results from...

Meningkatnya pencemaran lingkungan serta adanya urgensi untuk meningkatkan kepedulian masyarakat Indonesia, menyebabkan perusahaan turut berkontribusi melalui penerapan green marketing. Sementara itu, sektor kosmetik di Indonesia saat ini sedang tumbuh signifikan. Green marketing juga diimplementasikan pada industri tersebut dengan munculnya berbagai merek lokal yang mengusung konsep sustainabl...

The online product review has been advocated as an important determinant of a consumer’s purchase decision. Although prior research has been instrumental in articulating the benefits of the online product review, there remains a dearth of investigation on what kind of product review will be perceived to be helpful to a consumer. Through two sequential experiments, we investigate the endogenous ...