than twenty-five years, he has conducted research, taught about, written cases, and been involved in managing and advising nonprofit organisations. His research interests include marketing models, arts and entertainment, and marketing strategy. He is co-author of Public and Nonprofit Marketing.

UNLABELLED Collaborative care models for depression in primary care are effective and cost-effective, but difficult to spread to new sites. Translating Initiatives for Depression into Effective Solutions (TIDES) is an initiative to promote evidence-based collaborative care in the U.S. Veterans Health Administration (VHA). Social marketing applies marketing techniques to promote positive behavio...

We present a method f o r continuous database marker-ing that identifies target customers for a number of marketing offers using predictive models. The algorithm then selects the appropriate offer f o r the cnstomer. Experi-mentol design principles are encapsulated to capture more information that will be used to monitor and refine the predictive models. The updated predictive models are then u...

The marketing profession is being challenged to assess and communicate the value created by its actions on shareholder value. These demands create a need to translate marketing resource allocations and their performance consequences into financial and firm value effects. The objective of this paper is to integrate the existing knowledge on the impact of marketing on firm value. The authors firs...

Increasing grain price volatility over the last year has revived the discussion on optimal marketing strategies. Various models of optimal grain marketing have been proposed and simulated in the literature. In this study an overview on these models is presented and critical aspects are discussed. Optimal strategies are then applied to the wheat market in Germany and Poland. Results indicate tha...

Title of dissertation: DIFFUSION DYNAMICS IN INTERCONNECTED COMMUNITIES Xiaoya Wei, Doctor of Philosophy, 2015 Dissertation directed by: Professor Eyad H. Abed Dept. of Electrical & Computer Engineering In this dissertation, multi-community-based Susceptible-Infected-Recovered (SIR) and Susceptible-Infected-Susceptible (SIS) models of infection/innovation diffusion are introduced for heterogene...

Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different effects of marketing instruments. Randomly Utility Maximizing (RUM) discrete choice models that have been applied to this problem mig...

Marketing ethics has been receiving increased research attention, particularly within the past 10 years. One area of interest in the topic has been development of models, or frameworks, for analyzing ethical decision making in marketing. Few of the models have been tested empirically. In addition, the existing frameworks suffer from certain limitations. This article presents an alternate approa...