Adding value to feeder cattle through feedlot retained ownership is a marketing alternative most producers often overlook. Universities, private consultants, cattle buyers and feedlot owners/managers have flooded the cattle industry with information pertaining to retained ownership. Yet producers are reluctant to view this as a marketing alternative. Most of this reluctance is due to a lack of ...

today's focus on marketing practices and activities of art-cultural business for growth and development of this business is of paramount importance. because the current (entrepreneurial) marketing model do not explain the marketing activities of such a business. this paper aims to provide a systematic and conceptual model of entrepreneurial marketing activities in the artistic and cultural...

V. Vávrová, P. Červenka Faculty of Electrical Engineering, ČVUT Prague, Czech Republic, E. Weiss Faculty BERG, Technical University Košice, Slovakia, V. Ferencz, J. Naščáková Faculty of Business Economics, Košice, University of Economics, Bratislava, Slovakia The article describes the possibilities of using the pupillary light refl ex for subconscious ascertainment of consumer preferences also ...

© 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) Journal of Marketing Research Vol. XLIII (May 2006), 168–181 *Florian Zettelmeyer is Associate Professor of Marketing, Haas School of Business, University of California, Berkeley, and NBER (e-mail: [email protected]). Fiona Scott Morton is Professor of Economics, School of Management, Yale University,...

this study considered the production economics of coffee in pakuwa village development committee of parbat district, nepal. household survey was done in june 2014. data collection was done using semi-structured pre-tested questionnaire administered on 40 coffee producers selected randomly. gross margin analysis, profitability index and the benefit-cost ratio was used to analyze the production e...