نتایج جستجو برای: loyalty commitment

تعداد نتایج: 48426  

ژورنال: گلجام 2017

In marketing literature, a new marketing concept called “brand attachment” that attachment strongly impacts on consumer behaviors. Emotional attachment binds the employee to the Brand when the affective bond is especially strong, ensuring repurchase. The aim of this study was examining the effect of brand awareness, emotional experiences and User-derived benefits on bran loyality an...

Asad Zadeh, Atefeh, Elahi, Alireza, Taheri Kia, Maryam,

The participation of spectators– including both men and women- in sport stadiums and their profitability is one of the new experiences in the world of sports . A significant proportion of Persepolis and Esteghlal fans are women; so, providing conditions for women's loyalty to these teams can help in some decisions on fans management.One of the reasons for  loyalty of fans may be the team's qual...

Journal: :GATR Journal of Management and Marketing Review (JMMR) 2019

Journal: :iranian journal of nursing and midwifery research 0
fateme jafaraghaie soroor parvizy neda mehdad forough rafii

aim: professional commitment has been widely discussed during the last decade. there is no comprehensive definition about “professional commitment in iranian nurses.” hence, this study was conducted with the aim of analyzing the concept of professional commitment in iranian nurses. materials and methods: hybrid model was used in three phases. firstly, in the theoretical phase, data were retriev...

Journal: :JCRS (Journal of Community Research and Service) 2023

This study aims to analyze the effect of work environment, commitment, personality UMKM on HR loyalty through performance. The research was conducted in Kelambir Lima Kebun Village, Hamparan Perak District, Deli Serdang Regency. type is associative with quantitative descriptive method. number samples studied this were 50 respondents who actors. Data analysis carried out PLS-SEM using SmartPLS v...

Journal: :Journal of accounting and finance in emerging economies 2021

This study investigates the role of customer intimacy, commitment, and trust in increasing their loyalty mediating across nexus. A total 500 questionnaires were disseminated but 404 these included for analysis (approx. 81% response rate). The hypotheses tested through structural equation modeling technique using smart PLS. results indicate that has a significant nexus with loyalty. Both commitm...

Journal: :The Annuals of Japanese Political Science Association 2011

Journal: :Business and Entrepreneurial Review 2016

Journal: :مدیریت بازرگانی 0
مرحوم داور ونوس دانشیار گروه مدیریت بازرگانی دانشکده مدیریت دانشگاه تهران، ایران بهاره ظهوری کارشناس ارشد مدیریت بازرگانی دانشگاه تهران، ایران

severity of rivalry in markets and importance of customer’s maintenance for organization enforced them to gain toward creation, keeping and promotion the relationship with customers and according to scholars’ findings; relationship marketing is one of the best ways. the conceptual model which is used in this paper, aims to investigate the effects of relationship marketing value dimensions such ...

2009
Wendy van Rijswijk Nicholas Hopkins Stephen Reicher

Civic (as opposed to ethnic) definitions of national identity are believed to foster inclusion of others in the national ingroup when people show commitment to the nation. Social psychological research on social identity and organisational citizenship has conceptualised commitment in terms of civic participation and more symbolic support (e.g. loyalty, taking pride in the group). However, littl...

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