Introduction: Several Nigerians are completely denied access to adequate health care because of cultural, temporal and financial factors with inequity. Objectives: To ascertain the household perceptions, willingness to pay, benefit package preferences, and health systems readiness for Insurance Scheme. Methods: A cross-sectional study of 400 heads of households and 43 health workers in Enugu, S...

The study investigates consumers’ preference for cowpea reflected in the Nigerian markets through price discounts and premiums that consumers pay for different cowpea characteristics. The price data used for this study were obtained through a market survey. A common data collection protocol was employed. Every month, between October 2009 to December 2010, five cowpea samples per seller were bou...

Environmental issues such as air and water quality related to livestock production are receiving much attention. Potential methods for environmental improvement range from regulation to market solutions. This study looks at consumer willingness to pay for pork products with embedded environmental attributes. Experimental auctions showed that over one-half of the participants (62%) paid a premiu...

the study investigates consumers’ preference for cowpea reflected in the nigerian markets through price discounts and premiums that consumers pay for different cowpea characteristics. the price data used for this study were obtained through a market survey. a common data collection protocol was employed. every month, between october 2009 to december 2010, five cowpea samples per seller were bou...

successful export of a commodity is closely dependent upon observing the related international standards. aflatoxin standard is an important index of pistachio import/export market. a lot of pistachio consignments are annually rejected because of being infected with aflatoxin. this results in export market's instability and fluctuations. the role of aflatoxin contammination in pistachio ma...

The Fair Trade (FT) initiative has been hugely popular with coffee consumers around the world, and yet the creation of durable producer rents is challenging in a competitive market environment. We model the FT premium actually received by producers and suggest that rents are in fact dissipated, but that this occurs in ways that are quite obscure to consumers. First, over-certification dilutes t...

Experimental economic procedures were used to measure the effects of changes in marbling score and Warner-Bratzler shear force (WBSF) value on consumer purchasing behavior and willingness to pay for beef strip loin steaks (n = 541). Consumers were more likely to bid on a steak during the experimental auction if the steak had a high marbling score or low WBSF value. Averaging across all consumer...

Products have a special value for customers and brand owners, becoming favorite is the aim of many brands. Therefore, this research used causal quantitative design with deductive approach to determine influence customer experience, satisfaction, loyalty on power willingness pay price premium. The data were obtained from primary sources via questionnaire, while population unit analysis determine...

Experimental methods were used to examine consumer willingness-to-pay for steak tenderness in a grocery store setting. When relying on a taste test alone to determine product quality, the participants paid an average premium of $1.23/lb for a tender versus tough steak. Fifty-one percent of the participants were willing to pay an average of $1.84/lb when they had completed a taste test and were ...