Innovations in communication and decision support technology are providing organizations the ability to enhance performance by creating virtual teams. When valuable members are geographically and organizationally dispersed, the creation of virtual teams provides the flexibility to draw on knowledge, skills, and perspectives that would not be available for on-site collaboration. Virtual teams po...

Competition in the service industry is intense. To deliver value-added services, more companies are focusing on consumers as a powerful means of establishing firm performance through dialog, participation, and engagement. However, scant research has been conducted to examine whether customer value co-creation can boost brand equity, particularly among SMEs. To address these shortcomings in the ...

The Indian Banking landscape is vast and complex. monolithic public sector banks single unit co-operative comprise two distinct ends of the spectrum, with private banks, regional rural foreign populating intermediate space. complexity banking system can be assessed from its pure bandwidth, straddling 21 SBI seven associates, 25 29 around 100 1800 urban banks. Between them, these have deposits R...

Objetivo: A co-criação é um tema com interesse crescente em branding, principalmente relação à identidade de marca. Acadêmicos têm argumentado que a marca não mais estável, permanente ou definida maneira unilateral, mas deveria ser dinâmica e co-criada diversos stakeholders. No entanto, essas duas visões distintas da revelam dilema: co-criar co-criar? Será é, ao mesmo tempo, constante dinâmica,...