Despite the progressive switch to digital TV, there has not been any significant change to the value chain of the TV industry. At the same time, the introduction of novel information and communication technologies, such as the digital video recorder (DVR) and efficient Peer-to-Peer (P2P) content distribution, have been regarded as a threat to the established broadcast business players. Previous...

This paper studies targeted advertising in two sided markets. Two platforms, with different targeting abilities, compete for single-homing consumers, while advertising firms are multi-homing. We show that the platform with a higher targeting ability will attract more consumers and have more advertising firms. When the targeting ability of either platform increases, all consumers benefit as they...

Through a questionnaire survey, this study identifies and investigates seven antecedents of consumer acceptance of mobile TV advertising. Negative factors include intrusiveness, lack of trust in the advertiser, and excessive frequency; positive influences include enjoyment, originality, value, and relevance. The study proposes and validates two measurement models of these antecedents and provid...

A number of studies have shown the abundance of unused spectrum in the TV bands. This is in stark contrast to the overcrowding of wireless devices in the ISM bands. A recent trend to alleviate this disparity is the design of Cognitive Radios, which constantly sense the spectrum and opportunistically utilize unused frequencies in the TV bands. A key challenge in the design of such networks is th...

MarconiNet is an architecture for IP-based radio and TV networks, built on standard Internet protocols including RTP, RTSP, SAP, and SDP. It allows to build virtual radio networks, similar to traditional AM/FM radio and TV networks. It addresses some of the practical problems of building Internet radio networks, including the insertion of local content and advertising.

Internet advertising revenue has surpassed broadcast revenue (including cable televisions) very recently due to the rapid growth of e-commerce and information technology. As online advertising has become a major source of revenue for online publishers, such as Google and Amazon, one problem facing them is to optimize the ads selection and allocation in order to maximize their revenue. Although ...

OBJECTIVE To determine whether exposure to child-targeted fast-food (FF) television (TV) advertising is associated with children's FF intake in a non-experimental setting. DESIGN Cross-sectional survey conducted April-December 2013. Parents reported their pre-school child's TV viewing time, channels watched and past-week FF consumption. Responses were combined with a list of FF commercials (a...

Title of dissertation: Combinatorial Problems in Online Advertising Azarakhsh Malekian, Doctor of Philosophy, 2009 Dissertation directed by: Professor Samir Khuller Department of Computer Science Electronic commerce or eCommerce refers to the process of buying and selling of goods and services over the Internet. In fact, the Internet has completely transformed traditional media based advertisin...

D a 20-year trend toward integrated marketing communications, advertisers seldom coordinate television and search advertising campaigns. We find that television advertising for financial services brands increases both the number of related Google searches and searchers’ tendency to use branded keywords in place of generic keywords. The elasticity of a brand’s total searches with respect to its ...