In this paper the authors address the issue of the management of the marketing/entrepreneurship interface in small entrepreneurial knowledge-based firms (EKFs). According to the perspective presented in this work, in such firms, the management of the interface is strictly related to ensuring a suitable balance of market and technological innovation capabilities throughout each phase of firm’s l...

The returns policy has long been considered as a critical yet controversial issue in the development of supply chain and marketing strategies. Up-stream manufacturers or distributors may offer returns policies to the down-stream retailers or customers to increase order and sales quantities. There are trade-offs between returns policies and customer satisfaction, product sales, and operating cos...

With the explosive growth of the electronic commerce data, rule nding became a crucial part in marketing. A number of di erent metrics to quantify \interestingness" or \goodness" of rules, including support and con dence [1], have been proposed [3]. We suspect that the most suitable interest metics for di erent data sets are di erent one another. In this context, we nd the optimized interest me...

The purpose of this paper is to catch a glimpse of the theoretical subject of club business management by analyzing ticket sale. Now, ticket sale has made little increase globally. When a club manager has a short view, he will regard relatively the ticket market as the market maturization. The club manager will not concentrate his attention on ticket sale in which he cannnot desire big sales. O...

Traditional DEA models ignore the internal process of production systems and are not able to identify the cause of deficiency in efficiencies measuring. At this research, traditional DEA model and two-stage DEA model were used to measure the efficiency of Iranian private insurance companies during 2007-2009. The results indicated that the traditional DEA model is not suitable for such kind of n...

conceived in the book Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations that the world’s economic development has enlarged the competition among places. Whether a place talent shows itself and succeeds in the competition or not, the key is to market the place’s advantages through various strategic and effective methods [2]. “The place seller” (such as...

the present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (sc1: producer - consumer, sc2: producer - retailer - consumer, sc3: producer - commission agent - retailer - consumer, sc4: producer - commission agent - wholesaler - retailer - consumer) for two variety (allahabad safeda and apple guava) of guava. the gross marketing pri...

Word-of-Mouth plays its great important role on the base of social network in affecting consumers’ shopping behaviour. However, it is little known how firms make a self-suitable marketing strategy according to both online and offline WOM effect in their product diffusion. This article investigates a new product diffusion process taking both offline WOM and online WOM effect into consideration. ...