With its rapid economic growth and the largest number of Internet users worldwide, China and its vast online markets are of particular interests to companies globally. This paper describes a study of Chinese users’ acceptance of an emerging Ecommerce technology: social commerce websites. Leveraging the power of social networking technologies with online shopping, social commerce sites have emer...

This study researches the mediating consequence of social trust (identification-based and information-based trust) on relationship between networking services (SNS) use commerce intention. The also explores whether how gender differences impact SNS endogenous constructs. proposed research model is empirically examined using a sample 170 consumers who have had prior online shopping experience. s...

This research focuses on how the factors influencing the characteristics and the words-of-mouth effect influences the consumer’s purchase decision. Especially, it was researched how the word-of-mouth influences the characteristics of social commerce and purchase decision. As a result, decision-making support system and social influence seemed to have variables and influences on word-of-mouth ef...

The revolutionary development of network technologies launched electronic commerce as a global phenomenon. Consequently, the policy issues that arise from its use create new responsibilities for policy makers worldwide. Apart from the technical (e.g., fast and reliable networks) and regulatory (e.g., legal frameworks and standardization) challenges that need to be tackled, there are a number of...

Social commerce has emerged as a new paradigm of commerce due to the advancement and application of Web 2.0 technologies including social media sites. Social media sites provide a valuable opportunity for social interactions between electronic commerce consumers as well as between consumers and businesses. Although the number of users and interactions is large in social media, the social networ...

Recently, e-commerce has enjoyed the appearance of many novel opportunities created as a result of the increasing growth of social networks. Social commerce (s-commerce), an offspring of e-commerce, interconnects users and helps with the commerce process facilitated by social networks as well as other media. Uncertainty and trust are always an issue in any type of commerce and especially in s-c...

Despite dramatic differences between non-store shoppers were discovered, very limited research has been conducted to examine them. This paper analyses the background of M-commerce and key drivers of future Mcommerce decision among Spanish mobile users. Our objective is two-fold: (1) to determine the influence of relations with the Mobile (frequency of Mobile use, length of Mobile use and Mobile...

This paper provides a brief description of two distinct approaches for designing and implementing M-Commerce services, the dominant location-based approach, and the gradually emerging context-based approach. The authors argue that the context-based approach, while more complex, holds greater potential for the future, given its inherent capability to reflect/support natural human social structur...

Social commerce (SC) has become a new business mode for e-commerce along with the increased popularity of social networking sites, such as Facebook, Twitter, and Pinterest. Although SC has enormous business potential for practitioners and broadens research areas for scholars, existing studies on SC were limited. Little is known about the underlying processes and factors of consumers’ social sha...