Under increased scrutiny from top management and shareholders, marketing managers feel the need to measure and communicate the firm value of their actions. In particular, how do customer value creation (through product innovation) and customer value communication (through marketing investments) affect stock returns? This paper examines conceptually and empirically how product innovations and ma...

Purpose: Despite the keen interest in radical and incremental innovation, few studies have tested the varying impact of firm-level factors in service sectors. This paper analyses how collaboration with existing and prospective users, and investments in knowledge management (KM) practices can be adapted to maximise the outputs of radical and incremental process innovation in a KnowledgeIntensive...

Marketing incremental and radical innovations to consumers in different nations requires an understanding of the influence of their national culture, socioeconomic, and demographic variables (Everdingen & Warts, 2003). The innovation adoption process involves innovative and imitative consumer behavior (Rogers 1962, 2003; Bass, 1969; Norton & Bass, 1987). The consumer behavior of adoption of inn...

As the ’gatekeepers’ of the internet, search engines provide access to a huge amount of data. Nowadays, many search engines are able to interpret user queries and automatically suggest additions or corrections. Despite these technological advances, the search paradigm itself remains stable for most engines. Especially for users with little knowledge of the search domain or a very vague idea of ...

A striking characteristic of high-tech products is the rapid decrease of their quality-adjusted prices. Empirical studies show that the rate of decrease of QAPs is typically not constant over time; QAPs decrease rapidly at early stages of the product and then the rate of decrease tapers o®. Studies also suggest that the QAP is positively correlated with the rate of product introductions: The fa...

Under increased scrutiny from top management and shareholders, marketing managers feel the need to measure and communicate the impact of their actions on shareholder returns. In particular, how do customer value creation (through product innovation) and customer value communication (through marketing investments) affect stock returns? This paper examines conceptually and empirically how product...

Digital transformation affects all stages of the agri-food value chain. Digitalisation is being combined with innovations and eco-innovations to gain a competitive advantage ensure greater sustained competitiveness. However, not technologies have been implemented in same way at pace by different companies sector. The aim this research identify internal external drivers digitalisation develop sy...

emergence of new communication technologies made media industry available for small and entrepreneur media firms to enter venue, while before them the arena belonged to big media companies. now media industry includes a lot of small enterprises which market now innovations, even with limited resources, thanks to these new technologies. the same trend occurred in iranian media market too, but de...

In this paper, we define and focus on one of the vitally important challenges of accelerating radical innovation. This challenge is the critical need for nearly instantaneous access to information which influences or impacts accelerated radical innovation. Without information enhancement, radical innovation will undergo considerably less than the 10X, or more, improvements in time and effective...