This pilot study evaluated the effectiveness of various promotional activities in attempting to achieve a 10% or greater usage rate of public breath test machines by drivers with a BAC over .05 in licensed premises in Melbourne. The two levels of promotional activity undertaken were placement of posters and coasters in venues (Level A) and posters and coasters plus an inhouse promotional event ...

A blockchain-based unique digital identifier known as NFT is used to authenticate ownership of a particular asset and certain rights related it. Although relatively new term, numbers in the market show that this phenomenon worth exploring. The aim paper was define its application marketing activities global brands. importance recognized various industries, focus on examples use strategies compa...

This article examines how the nature of competition between brands in a therapeutic category changes after generic entry and provide a framework for analyzing the effect of generic entry on consumer welfare that takes into account the generic free riding problem. It demonstrates that changes in competition along dimensions other than retail price--such as competition in research and development...

Dr. Portnoy, a former senior clinical reviewer and manager for the FDA's Center for Devices and Radiological Health, provides guidance for determining acceptable practices for the claims, content, and appearance of advertising and promotional materials for medical devices. In the course of doing so, he discusses important regulatory and legal precedents, and provides examples of successful and ...

Sales promotion is one of the key promotional mix elements that is commonly employed by firms that find themselves in very competitive industries like the telecommunication industry. The rationale behind the research was to establish whether sales promotion to any extent retains customers and to identify the perception of consumers on the benefits associated with sales promotion in the telecomm...

purpose: the main object of this research is to investigate the effective factors on wheat producers' knowledge of soil management in ardabil province. mythology: this study is quantitative in terms of its nature, non-experimental in terms of controlling variables, applied in terms of its objectives and descriptive- analytic in terms of data-gathering procedure. the number of samples was 17500 ...

OBJECTIVE To examine the presence of features of sales promotion in cigarette advertising in United States magazines, and to describe trends in youth (ages 12-17) exposure to such advertising (termed "promotional advertising"). DESIGN Analysis of 1980-1993 annual data on: (a) total pages and expenditures for "promotional advertising" (advertising that contains features of sales promotion) in ...