The extant choice literature has proposed different non-compensatory rules as a more realistic description of consumers’ choice than a standard compensatory model. Some research has further suggested a two-stage sequential decision process of non-compensatory consideration and then compensatory choice, where the determinants of each stage may differ. Some aspects of non-compensatory choice mode...

I their article, “Structural Modeling in Marketing: Review and Assessment,” Chintagunta, Erdem, Rossi, and Wedel (2006) provide a comprehensive survey of the contributions to the empirical marketing literature made by researchers using structural econometric modeling. More importantly, their review poses the question of whether structural methods should become more prominent in marketing resear...

when emerging technologies such as search engine marketing (sem) face tasks that require human level intelligence, it is inevitable to use the knowledge repositories to endow the machine with the breadth of knowledge available to humans. keyword suggestion for search engine advertising is an important problem for sponsored search and sem that requires a goldmine repository of knowledge. a recen...

We all build models all the time. When we think about how a listener i5 likely to respond to what we say, we are using a "model" of that person's response (which we update every time we run an "experimentw-that is, have a conversation). We link cells together in spreadsheets at the office; we draw maps to provide directions for others. Every good salespersoi~ has a model of how a customer is li...

The mission of UNU/IIST is to assist developing countries in the application and development of software technology. UNU/IIST contributes through its programmatic activities: 1. advanced development projects in which software techniques supported by tools are applied, 2. research projects in which new techniques for software development are investigated, 3. curriculum development projects in wh...

In this paper we consider stochastic purchase timing models used in marketing for low-involvement products and show that important c haracteristics of those models are easy to compute. As such these calculations are based on an elementary probabilistic argument and cover not only the well-known condensed negative binomial model but also stochastic purchase timing models with other interarrival ...

BACKGROUND Over the past two decades, social marketing programs have become an important element of the national family planning and HIV prevention strategy in several developing countries. As yet, there has not been any comprehensive empirical assessment to determine which of several social marketing models is most effective for a given socio-economic context. Such an assessment is urgently ne...