Prepaid customers in mobile telecommunications are not bound by a contract and can therefore change operators (‘churn’) at their convenience and without notification. This makes the task of predicting prepaid churn both challenging and financially rewarding. This paper presents an explorative, real world study of prepaid churn modeling by varying the experimental setup on three dimensions: data...

As digitization makes customer migration easier and more attractive, managing customer recovery becomes increasingly important for organizations. In this context, the challenge is to avoid two error types that can occur with customer relation recovery. First, mistakenly investing in customer relations that are active (“alive”), and, second, mistakenly not investing in migrated customer relation...

price fairness and price satisfaction is one the most important fields in pricing and also in customer satisfaction. in this research, first the dimensions of price fairness, price satisfaction, customer satisfaction, and customer loyalty are extracted from marketing literature, then five hypotheses are developed. in proposed model, price fairness has direct impact on price satisfaction, custom...

Digital start-up is companies with a high risk because they are still looking for the most fitting business model and right market. The company's growth primary goal of start-up. As newly established company, digital start-ups have one challenge, it ineffectiveness marketing process strategic schemes in terms maintaining customer loyalty, same goes edutech start-ups. Ineffective inefficient pla...

Information systems were developed in early 1960s to process orders, billings, inventory controls, payrolls, and accounts payables. Soon information systems research began. Harry Stern started the “Information Systems in Management Science” column in Management Science journal to provide a forum for discussion beyond just research papers (Banker & Kauffman, 2004). Ackoff (1967) led the earliest...

Owning life insurance coverage that is not enough to pay for the expenses called underinsurance, and it has been found have a significant influence on sustainability financial health of families. However, companies need good profile potential policyholders. Customer profiling become one essential marketing strategies any sustainable business, such as market, identify purchasers. One well-known ...

The role played by information and communication technologies in human life is growing the year. During current pandemic, systems have become an essential part of operations many industries around world. This has also brought a dynamic development solutions implemented Contact Center systems, which ensure quick contact with customers. paper presents how pace affects optimization selected Key Pe...

I the extensive literature on learning curves, scholars have ignored outcome measures of organizational performance evaluated by customers. We explore whether customer dissatisfaction follows a learning-curve pattern. Do organizations learn to reduce customer dissatisfaction? Customer dissatisfaction occurs when customers’ ex ante expectations about a product or service exceed ex post perceptio...