Food pairing is a method for identifying the suitability of certain foods and drinks with each other. The current study aimed to investigate how many different food items can be combined tea as well characteristics these items. research was conducted by stages, including an online survey most popular companion products, focus group discussion, sensory tests using Check-All-That-Apply (CATA) met...

Consumers are entitled to eat safe food, so authorities should ensure that this right is preserved by enacting regulations and ensuring compliance through enforcement activities. Safety inspection key the system. Therefore, paper presents an analysis of consumer responses a regulatory scheme for seafood. The consist national local authority subsequent follow up activities all wild farmed fish i...

Animal welfare concerns are having dramatic impacts on food and livestock markets. Here we examine consumer preferences for pork products with a focus on use of gestation crates. We examine underlying consumer valuations of pork attributes while considering preference heterogeneity as well as voluntary and legislative alternatives in producing gestation crate-free pork. Our results suggest that...

The optimal product design problem, where the ‘‘best’’ mix of product features are formulated into an ideal offering, is formulated using ant colony optimization (ACO). Here, algorithms based on the behavior of social insects are applied to a consumer decision model designed to guide new product decisions and to allow planning and evaluation of product offering scenarios. ACO heuristics are eff...

Unlike frequent price promotions, a publicly announced permanent price cut is more likely to cause consumers to strategically shift their decision rules to adapt to the new pricing regime. Research is needed to (1) study whether permanent price cuts cause consumer preference to shift over time; (2) examine how the price cuts affect consumer choices in the short and long run; (3) examine the dif...

Fuzzy regression models have commonly been used to correlate engineering characteristics with consumer preferences regarding a new product. Based on the models, product developers can determine optimal engineering characteristics of the new product in order to satisfy consumer preferences. However, they have a common limitation in that they cannot guarantee to include significant regressors wit...

The goal of this project was to investigate whether consumer ethnocentrism is purely conscious mechanism based on ideology, as suggested by Shimp and Sharma (1987), or rather is an automatic, unconscious process. The aim of the project was an introduction of the Implicit Consumer Ethnocentrism (ICE) concept, measured by the Implicit Association Test (IAT). The goal of the four studies conducted...

W purchase and consumption decisions are separated in time and when future utility is state dependent, consumers may desire to pursue consumption flexibility by purchasing different products together (multiple buying). This paper analyzes the effects of consumption flexibility on competing firms’ marketing mix decisions, in a model in which future preference uncertainty exists and consumers dif...