Much of the inflation forecasting literature examines the ability of macroeconomic indicators to accurately predict mean inflation. For the period after 1984, existing empirical evidence largely suggests that the likelihood of accurately predicting inflation using macroeconomic indicators is no better than a random walk model. We expand the scope of inflation predictability by exploring whether...

The subject of consumer ethnocentrism is discussed in the context of advertising country-of-origin effects. The literature and suggestions concerning the phenomenon in the Middle East are brought up and a study using U.S. and Egyptian samples is described. The findings show some evidence of consumer ethnocentrism in both countries, though statistical significance is only achieved with U.S. data...

The study's main purpose is to determine the factors affecting individuals’ attitudes towards organic products from perspective of healthy behaviour. population research people purchasing sales points in Istanbul province. data was gathered with a face-to-face questionnaire 424 shopping product markets, one quantitative patterns. were analysed and interpreted SPSS AMOS programs, frequency analy...

Purpose: The article presents selected research results concerning the Polish path of electromobility development. subject was to gain extensive knowledge about contemporary consumer attitudes. This goal achieved by trying identify most important factors determining choice electric vehicles demand side in automotive market. Approach / Methodology Design: CAWI techniques were used study. study c...

This conceptual paper considers sponsorship in a fast moving consumer goods context, specifically the effects of on-pack promotion of the sponsorship relationship on consumer attitudes and purchase intentions. As little research has explored these issues, this paper proposes a framework considering sponsorship effect with particular attention being paid to outcomes of consumer attitudes toward ...

This study considers consumer online reviews for auto, home, and life insurance services to provide insights regarding understanding consumers’ attitude toward different insurance types. We apply the sentiment analysis technique to analyze the overall sentiment of each insurance type since 2012. Our findings show that since 2013 consumers had more negative attitudes toward insurance services. W...

M-advertising is emerging as a new channel of marketing communication The present research study revealed that if advertising messages are sent to the mobile phones of the m-users after getting their permission their attitude would turn positive towards the mobileadvertising. M-users would like to receive the advertising message on their personal devices like mobiles phones if those messages ar...