The perception and influence of B2B e-commerce website’s features, such as color, images, translation of content, etc., varies depending on consumer culture. Indeed, these characteristics and their related effects are especially important in the context of cross-border electronic commerce, which involves websites and consumers from different countries and cultures. According to recent research ...

In this work we propose a methodology named QUEM (Quantitative Usability Evaluation Model) for quantitative usability evaluation of e-commerce websites. Many e-commerce websites lack user friendliness. The main factor that prevents these firms to conduct usability testing is the high costs and the need for usability experts. In this work, ISO/IEC 9126-1:2001 quality model was selected as a basi...

In this work we propose a methodology named QUEM (Quantitative Usability Evaluation Model) for quantitative usability evaluation of e-commerce websites. Many e-commerce websites lack user friendliness. The main factor that prevents these firms to conduct usability testing is the high costs and the need for usability experts. In this work, ISO/IEC 9126-1:2001 quality model was selected as a basi...

In this paper, we will explore the ways in which electronic commerce, the World-wide Web (WWW) in particular, is affecting the real estate industry. Real estate is a promising setting for studying electronic commerce because it is an information-intensive and information-driven industry; transaction-based, with high value and asset-specificity; market-intermediary (agents and brokers connect bu...

This paper describes potential applications of multi-attribute preference models (MAPM) in e-commerce and offers some guidelines for their implementation. MAPM are methodologies for modeling complex preferences that depend on more than one attribute or criterion, and include multi-attribute utility theory, conjoint analysis, and the Analytic Hierarchy Process. There are numerous examples of app...

With the development of electronic commerce, usability on a website is vital to online customers. However, many of these e-commerce applications still do not meet customers’ requirements. This paper is an attempt to investigate the current issues and development of e-commerce websites promotion and marketing of the laptop producers, specifically the laptop in a specific market China. AHP and Fu...

Website usability is one of the core factors of evaluating the application level of e-commerce of an area. To study and compare the application levels between Chinese and Thai e-commerce websites, the website usability should be considered first. In this study, an independent third-party online usability testing tool is used to make a test on the e-commerce website between the two countries mai...

In the online environment, the absence of social presence may prevent consumers from purchasing online, while it can enhance their trust, loyalty and enjoyment toward the e-retailer. Thus, today many online retailers try to create social presence by adopting media-rich technologies. In this paper, the authors assess to what degree social media cues are currently adopted by thriving web-vendors ...

It has become widely accepted that businesses need to embrace e-commerce to compete in the global economy. Since primary and secondary hardwood industries of West Virginia are important components of the State’s economic base, these hardwood industries must follow the lead of corporate America in adopting e-commerce to remain competitive in the national and global markets. A mail survey was con...