BACKGROUND There is evidence suggesting that food advertising causes childhood obesity. The strength of this effect is unclear. To inform decisions on whether to restrict advertising opportunities, we estimate how much of the childhood obesity prevalence is attributable to food advertising on television (TV). METHODS We constructed a mathematical simulation model to estimate the potential eff...

OBJECTIVES To explore how time spent watching television (TV) is associated with the dietary behaviours of New Zealand children and young adolescents. DESIGN Secondary data analysis of a nationally representative, cross-sectional survey. SETTING In homes or schools of New Zealand school students. PARTICIPANTS In total, 3275 children aged 5 to 14 years. RESULTS The odds of being overweig...

The budget allocation problem is an optimization problem arising from advertising planning. In the problem, an advertiser has limited budgets to allocate across media, and seeks to optimize the allocation such that the largest fraction of customers can be influenced. It is known that this problem admits a (1 1/e)-approximation algorithm. However, no previous studies on this problem considered a...

Chunked-reward advertising is commonly used in the industry, such as the guaranteed delivery in display advertising and the dailydeal services (e.g., Groupon) in online shopping. In chunked-reward advertising, the publisher promises to deliver at least a certain volume (a.k.a. tipping point or lower bound) of user traffic to an advertiser according to their mutual contract. At the same time, th...

background: media advertisements especially radio and tv are one of the most important and effective ways for health promotion and consumption of healthy productions worldwide. ministry of health and some other ministries in iran agreed to control and restrict the advertising of unhealthy products and services. therefore, adequate supervision and monitoring should be done in this field.  a cont...

Cooperative advertising is a cost-sharing mechanism in which a part of retailers' advertising investments are financed by the manufacturers. In recent years, investment among advertising options has become a difficult marketing issue. In this paper, the cooperative advertising problem with advertising options is investigated in a two-period horizon in which the market share in the second period...

Background: Media advertisements especially radio and TV are one of the most important and effective ways for health promotion and consumption of healthy productions worldwide. Ministry of Health and some other ministries in Iran agreed to control and restrict the advertising of unhealthy products and services. Therefore, adequate supervision and monitoring should be done in this field.  A...

While they demonstrate some ability to critically analyze the more obvious forms of deceptive weight-loss advertising, many girls do not recognize how advertising evokes emotional responses or how visual and narrative techniques are used to increase identification in weight-loss advertising. This study examined how girls aged 9-17 years interpreted magazine advertising, television (TV) advertis...

INTRODUCTION Food and beverage TV advertising contributes to childhood obesity. The current tax treatment of advertising as an ordinary business expense in the U.S. subsidizes marketing of nutritionally poor foods and beverages to children. This study models the effect of a national intervention that eliminates the tax subsidy of advertising nutritionally poor foods and beverages on TV to child...

In this research, we investigate how television advertising drives online word-of-mouth (WOM). We first explore if television advertising (1) affects online WOM about the brand advertised and (2) associates with changes in online WOM about the program in which the advertisement airs. We further examine if the media context in which the advertisement appears – the television program – impacts th...