This paper explores whether invoking social norms, in the context of a persuasive appeal, affects individuals’ willingness to take action for the public good. The framework I develop brings together a host of factors treated as distinct in past work, including attitudes, rhetoric, and social norms. I test predictions from this framework in an experiment that focuses on a particularly important ...

A study was conducted to identify the most applicable area for youth to utilize the Personal Decision Aid (PDA). There are eight areas of decision making namely study, career, lifestyle, purchasing, friendship, politic, religion and marriage have been explored in this study. An online survey gathered from 80 respondents, age 18 to 24 years old to participate in the study. The main objectives of...

This paper examines previous Technology Acceptance Model (TAM)-related studies in order to provide an expanded model that explains consumers’ acceptance of online purchasing. Our model provides extensions to the original TAM by including constructs such as social influence and voluntariness; it also examines the impact of external variables including trust, privacy, risk, and e-loyalty. We surv...

This research investigates product differences in the overlooked context of individuals’ adoption of E-commerce. A theoretical model of consumers’ E-commerce adoption intention is developed and tested. Consumers’ behavior is studied. The results show that when considering purchasing goods, as compared to services, over the Internet, consumers’ E-commerce adoption decisions are more strongly inf...

The purpose of this study is to find out what the attraction or that makes people in Indonesia interested buying electric vehicles. In using several variables, namely feelings environmental responsibility, values, knowledge, perceptions advertising, vehicles, and intention purchasing This research basic uses quantitative methods. correlation regression matrices used are then processed with stag...

The scope of this research is to develop and test a model for evaluating B2C e-commerce websites quantitatively. Consequently, this study seeks to investigate the relationship between the website interface of B2C e-commerce and virtual customer behavior, emphasizing the purchasing attitude and intention. The objective of this paper is, therefore, to research which features of a virtual store ef...