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Opportunities exist for publishers of opticaLbased information products In two arenas: (1) niche marketing of high-den&y information products in CDROM format, and (2) micro-marketing of tailored information products to a small number of customers. The rnkYcF market publishers will represent a larger industry than the nfche market publishers by 1993. Tomorrow’s products will be built on a techno...

The paper explores some significant changes in the field of scholar publishing, especially concerning the French context. First the important role of multimedia, its growing influence on the user behaviour and on the education field is stressed. We study particularly the added-values of the multimedia publication and shows how new technologies generate innovative ways of writing, creating, prod...

Pay-for-performance advertising schemes such as pay-per-click (PPC) and pay-per-sale (PPS) have grown in popularity with the recent advances in digital technologies for targeting advertising and measuring outcomes. However, several publishers still continue to use well-established pay-per-impression (PPI) payment schemes. Given the choice of multiple payment schemes PPI, PPC, and PPS our study ...

Dear Editor, T letter addresses the current scenario of predatory publishers in the medical field and strategies to curb young researchers from predatory publishing. Today, the increasing trend and magnitude of predatory publishers have proposed a big challenge to young researchers in the medical field (1). Predatory publishers are publishers which publish papers with questionable peer review, ...

Three recent publications have let the cat out of bag. They are “Stop Congratulating Colleagues for Publishing in High Impact-Factor Journals,” “Who real parasite publishers and journals? What prevents all medical data from being open access time?” “Against Parasite Publishers: Making Journals Free.”[1] [2] [3]