This study seeks to demonstrate the impact of sales promotion and advertising simultaneously on consumer’s purchasing behavior. It requires several months to accumulate data and information through questionnaire, surveys, site visits and walk-thorough investigations which are the primary basis of this study work. This study found out that sales promotion is most effective on the consumers who t...

This study aims to determine the effect of promotional activities and product innovation on marketing performance in Micro, Small Medium Enterprises Cianjur. The method used is explanatory research with analysis techniques using statistical regression testing, correlation, determination hypothesis testing. results this that have a significant by 40.0%, testing obtained t count> table or (7.9...

Sponsorship of the arts is growing as a marketing communication method, and companies are using this tool to achieve various business objectives. These include branding, corporate hospitality, and building community relations. The activities that the companies engage in to promote the sponsorships are guided by the objectives they wish to achieve. Additional leveraging is supported by advertisi...

This study aims to determine the promotion mix at Banjarmasin State Polytechnic Business Administration Study Program and find out obstacles faced efforts made related implementation of Promotional Mix. uses descriptive methods, data collection techniques used are interviews, observations documentation. While analysis technique is qualitative analysis.The results this indicate that in carrying ...

In this paper some extensions of the latent class (LC) approach are applied to analyze the Italian pharmaceutical market. This sector is characterized by a high level of competitiveness, more limited economic budgets than years ago and, at the same time, expensive sales and promotion activities; in this context, it is very important to know the reference market, so to design appropriate marketi...

INTRODUCTION Medical Education and Communication Companies (MECCs) represent approximately 21% of the providers accredited by the Accreditation Council for Continuing Medical Education (ACCME), yet relatively little is known about these organizations in the greater continuing medical education (CME) community. Two prior studies described them, but powerful changes in the regulatory environment ...

Potential Conflicts of Interest: Antonio G. Renta, MD, is a clinical cardiologist in private practice in Hato Rey, Puerto Rico, and has disclosed the following relevant financial relationships: Dr. Renta served as a speaker in a number of promotional scientific activities for the Merck, Forest, Boehringer, and Novartis pharmaceutical companies. He received payment for his participation in a cli...

specialist microfinance institutions (MFIs). The Central Bank of Sri Lanka (CBSL) has traditionally pursued an active "developmental" role in the microfinance sector, although this has been changing. It should further reduce its developmental activities by diluting its ownership of regional development banks and taking a less hands-on role in project implementation. Conversely, it would be appr...

OBJECTIVE Early contact of medical students with pharmaceutical promotion has been shown in many international studies. We assessed the frequency and places of contact of German medical students to pharmaceutical promotion and examined their attitudes toward pharmaceutical promotional activities. METHODS This cross-sectional survey was based on a self-developed questionnaire. It was distribut...