Lan Xia is Assistant Professor of Marketing, Bentley College (e-mail: [email protected]). Kent B. Monroe is J.M. Jones Professor of Marketing, Department of Business Administration, University of Illinois, Champaign (e-mail: [email protected]). Jennifer L. Cox is Associate Brand Manager, John Deere Worldwide Commercial & Consumer Equipment (e-mail: [email protected]). The authors gratef...

This study investigates the association between customer satisfaction and willingness-to-pay or price tolerance, The goal is not only to determine whether the association between customer satisfaction and price tolerance is positive or negative but also to gauge the degree of association. The Swedish Customer Satisfaction Barometer provides the data. The empirical analysis indicates a negative ...

The objective of this work is to analyze the effects of decrease in water subsidies (increase in the price of the water) on various economic sectors in order to promote the conservation of this resource based on the actual price of water. But over the past decades, various subsidizing methods hold the cost of water down. On the other hand, the indiscriminate use of these resources led the gover...

Balancing fairness and efficiency in resource allocation is a classical economic and computational problem. The price of fairness measures the worst-case loss of economic efficiency when using an inefficient but fair allocation rule; for indivisible goods in many settings, this price is unacceptably high. One such setting is kidney exchange, where needy patients swap willing but incompatible ki...

Abstract. This study is intended to determine the effect of service and price on customer satisfaction their impact loyalty at "Palapa Toserba" Surabaya. The population used in this were all consumers sampling technique a non-probability precisely accidental , which based chance, that is, members who coincidentally meet with researcher can be sampled study. sample was 75 respondents. test tool ...