Survey response rates are an important measure of the quality of a survey; this is true for both longitudinal and cross-sectional surveys. However, the concept of a response rate in the context of a panel survey is more complex than is the case for a cross-sectional survey. There are typically many different response rates that can be calculated for a panel survey, each of which may be relevant...

Traditionally forecasts of macroeconomic aggregates are extracted from prospective qualitative survey data by relating official data on the aggregate to both the proportion of survey respondents who are “optimists” and the proportion who are “pessimists”. But there is no reason to focus on these proportions to the exclusion of other possible means of aggregating and quantifying the underlying p...

A variety of research surveys have been conducted to make the right decisions, to offer insights into necessary changes, and to find new opportunities. The most of them, however, perform just one-time analysis (i.e. cross-sectional analysis) and the intelligent use of accumulated survey researches have hardly been investigated so far. In this study, we propose a very effective marketing researc...