The article is devoted to the study of the process of development of regions as a promising area of industrial tourism. The authors researched the marketing strategies of industrial tourism, studied, proposed an algorithm for selecting a marketing strategy for the development of industrial tourism and the concept of developing a marketing strategy for the development of industrial tourism. They...

Auctions for perishable goods such as internet ad inventory need to make real-time allocationand pricing decisions as the supply of the good arrives in an online manner, without knowing theentire supply in advance. These allocation and pricing decisions get complicated when buyershave some global constraints. In this work, we consider a multi-unit model where buyers haveglob...

Questions remain about how we can initiate use of vasectomy and other underutilized birth-control methods for men over contraception medication women. This paper’s analysis sex promotion in Nigeria, utilizing the indicators continually featured extant literature, uncovers result masculinization marketing use. People are projected to change their conceptive activities decelerate populace increas...

OBJECTIVES To examine the salience of tobacco marketing on postsecondary campuses and student support for tobacco control policies. METHODS Face-to-face surveys were conducted with 1690 students at 3 universities in southwestern Ontario. RESULTS Virtually all (97%) students reported noticing tobacco marketing in the past year, and 35% reported noticing marketing on campus. There was strong ...

For too long, marketers have not been held accountable for showing how marketing expenditures add to shareholder value. As time has gone by, this lack of accountability has undermined marketers’ credibility, threatened the standing of the marketing function within the firm, and even threatened marketing’s existence as a distinct capability within the firm. This article proposes a broad framewor...