Physical diseases that appear to be symbolic somatic representations of patients' personal meanings or individual 'stories' continue to be reported in the medical literature. The identification of a symbolic disease requires a clinical focus upon a patient's highly individual and nuanced meanings largely rendered invisible by the usual methodologies of clinical and research medicine, which has ...

Traditionally advertising has aimed to influence purchasing by affecting beliefs about the consequences of consuming a product. With the rise of brand marketing, the focus shifted from products to brands viewed as symbolic universes endowed with values and meanings that circulate in the imagination of a society. The paper explores the use of sound in syncretic multimodal advertising product as ...

Sound symbolism– non-arbitrary correspondences between the sound of a word and its meaning– exists cross-linguistically and facilitates listeners’ ability to infer the meaning of foreign words. However, the specificity of these mappings remains unclear. The present study investigated whether sound symbolic properties correspond only to a specific meaning domain or to other semantic dimensions a...

Visual identifiers of urban culture are recognizable by all images, largely marking it. They reflect the basic values and meanings culture, its phenomena, atmosphere. The identification these markers, analysis their changes in historical dynamics, is an important issue not only for fixing cultural identity territories cities, but also to predict development near possibly long term. article anal...