The Kansei engineering is a technology which converts human feelings into quantitative terms and helps designers develop new products that meet customers’ expectation. Standard Kansei engineering procedure involves finding relationships between human feelings and design elements of which many researchers have found forward and backward relationship through various soft computing techniques. In ...

In recent years, there have been developed various types of real or virtual robots as artificial communication partners. However, they are to play their roles according to programmed actions to stimuli and have not yet come to understand or imitate delicate mental functions of their human partners such as Kansei, one of the topics in this chapter. Kansei evaluates non-scientific matters such as...

Kansei engineering is a technology for translating human feelings into product design. Several multivariate analyses are used for analyzing human feelings and building rules. Although these methods are reliable, they require large computing resources. It is difficult for general users to deal with many variables because of small personal computers, and the need for the user to be an expert on s...

Affective design has received much attention from both academia and industries. It aims at incorporating customers’ affective needs into design elements that deliver customers’ affective satisfaction. The main challenge for affective design originates from difficulties in mapping customers’ subjective impressions, namely Kansei, to perceptual design elements. This paper intends to develop an ex...

Following the rapid promotion of e-commerce, an unprecedented number of products are now merchandised via online stores. Behind the prosperity of e-commerce, however, consumers are now grabbling for what they purchase, drowning in a slew of offerings. In order to assist customers on decision-making, this paper introduces the information filter with the concept of ‘kansei engineering’. This filt...

A major aim of Kansei engineering is to translate human impressions into physical features of certain objects. When seeing a certain object, different individuals would try to express their impression of it with many different words even if they feel the same emotion for the object. However, no efficient approach to deal with such a large variety of impression words has been proposed so far. Th...

This paper aims to find a new evaluation method for collecting Kansei and Context data, which is based on a partial comparison process; and a specification method based on customer’s target, which is suitable for the special Kansei and Context data obtained from partial comparison process. For collecting Kansei and Context data, we randomly select 5 objects from all objects, and ask people to c...

It has been getting important recently to take a local resident's request into consideration for coastal improvement works. Based on the questionnaire survey for the coastal primary psycho-scenes, items that related to the coastal primary psycho-scenes were studied. The items have four types; activity in amenity spaces, things and natural phenomenon, five physical senses and Kansei(sensitivity)...