This article investigates the cognitive linguistic processes involved in organizational identity construction through language-based identity claims. The organizational imaging process constructs an organization’s identity in relation to a system of positively and negatively valued conceptual categories. It involves using language to establish a classification scheme and to define the organizat...

Corporate reputation has attracted interest from a wide range of academic disciplines. It is also a growing focus for business and media attention. This paper examines the construct of corporate reputation, first by untangling the terminological problems that have been caused by the interdisciplinary nature of much of the earlier work in the area. The construct of reputation and the allied cons...

The Internet has made it possible for users to be robbed of their reputation, money and credit worthiness by the click of a mouse. The impact of identity theft severely limits victims’ ability to participate in commerce, education and normal societal functions. This paper evaluates resurgence in syndicated cyber attacks, which includes but not limited to identity theft, corporate espionage and ...

Literature abounds on the subjects of corporate identity and corporate image. Much of this literature has been written at a fairly superficial level by executives of design and marketing communications consultancies (Anspach 1983, Chajet 1984, Couretas 1984, Diefenbach 1986, French 1981, Hamilton 1983, Yarnell 1986). On the other hand, marketing journals and texts mention image regularly, but d...

In this article we draw upon the social theory of Michel Foucault to explore the neglected tension between normalization and differentiation in corporate branding. The mainstream response within the corporate marketing literature to addressing this tension is exemplified by Deephouse who argues for the identification of a ‘strategic balance point’35 which would lead managers to strive for the s...

Scholars and practitioners are interested in board effectiveness, yet we know relatively little about directors’ engagement in the boardroom. We integrate identity theory and social identity theory research with literature on board monitoring and resource provision to model how directors’ multiple identities affect their behavior. We propose that directors’ strength of identification with multi...

This study examined the role of team identity on job satisfaction and job performance regarding the mediating role of the organizational identity. This paper is a correlation type using descriptive methods with applied goals. Our statistical population included all 420 male and female staffs of the telecommunication department in Eastern Azerbaijan province, Iran in 2014.Using stratified random...