Min, Ji Hong. Ph.D., Purdue University, December 2013. Two Marketing Essays: Evolution of Attribute-Specific Preferences through Consumer Learning and the Effect of Gift Exchange on the Purchase Behavior. Major Professor: Subramanian Balachander. The first essay investigates the evolution of attribute-specific preferences through consumer learning. Most extant consumer learning models allow for...

This paper specifies and estimates a dynamic model of consumer preferences for new durable goods with persistent heterogeneous consumer tastes, rational expectations about future products and repeat purchases over time. Most new consumer durable goods, particularly consumer electronics, are characterized by relatively high initial prices followed by rapid declines in prices and improvements in ...

BACKGROUND In the current context of growing consumer demand for foodstuffs that are healthy and safe and that are obtained in a manner respectful to the welfare of animals, the analysis of consumer preferences towards attributes of this type takes on particular importance. These trends are especially clear in the case of the consumption of eggs because of their strong negative association with...

We analyzed skin conductance response (SCR) as a psychophysiological index to evaluate affective aspects of consumer preferences for cosmetic products. To examine the test-retest reliability of association between preferences and SCR, we asked 33 female volunteers to complete two experimental sessions approximately 1 year apart. The participants indicated their preferences in a typical paired c...

abstract successful presence of indian and pakistani rice in iran’s market due to having similar quality with the domestic rice, extensive advertisement, and good packaging has faced rice production in iran with a big challenge. assuming that the attractions of iranian consumers toward these imported rice varieties are a signal of changes in the preferences of the domestic consumers in favor of...

This research focuses on consumers who do not have well-formed preferences. As they search and evaluate potential products, they may become exposed to previously unconsidered attributes, and incorporate them into their decision criteria. We model this phenomenon by allowing the consumer to change the weights she assigns to different attributes during the course of search. In a laboratory experi...

Getting consumers to disclose their personal information is an essential first step for Internet businesses that choose to pursue a niche marketing strategy. Previous research has examined how the reward preferences and privacy concerns of consumers may affect their disclosure tendency. However, it is not known how key characteristics pertaining to Internet businesses, such as consumer trust, m...

We introduce three types of consumer recognition: identity recognition, asymmetric preference recognition, and symmetric preference recognition. We characterize price equilibria and compare profits, consumer surplus, and total welfare. Asymmetric preference recognition enhances profits compared with identity recognition, but firms have no incentive to exchange information regarding customer-spe...