The price war is the main market competition way for Chinese e-commerce retailers. Based on the price data from JD, Amazon and Dangdang, the paper conducted an empirical research on the price competition in B2C e-commerce market in China in terms of the average price level, minimum price level, price differential level and price variation. The research results show that the average price levels...

With the popularization of the Internet and the development of the mobile Internet, a new-type O2O e-commerce model is generated. After defining the definition of O2O e-commerce model, this paper investigates and analyzes the current status of Chinese application of O2O e-commerce model, and then reveals several main problems such as the gap between the products and services provided by merchan...

Information Architecture is an important part of web page design, which includes page layout, classification, navigation system and search system. Effective information architecture enables E-commerce website to attract more visitors and customers. For E-commerce websites navigating consumers successfully is the key to keep the sales records. The paper applied the information architecture theor...

Social networking websites (SNS) facilitate communication and information sharing between people. Media have reported significant concerns of SNS users regarding their privacy. SNS have tried to address these privacy concerns by introducing controlling features. This study investigates the issue of trust in SNS, its predictors, and its consequences. We suggest that three categories of factors s...

The distinctive feature of social commerce is its focus on supporting the social aspect of an online shopping experience. Social commerce websites are designed to be online shopping communities, examples including Pinterest and Kaboodle in the US, and Mogujie, Meilishuo, and Taojianghu in China. Social commerce websites offer many unique features to facilitate online social interactions, such a...

E-commerce adoption has been extensive but for some specialized areas it is still in the early stages. One such area is health-related websites where the sensitive issues around the consumer’s health extenuate the similar challenges faced in other areas of e-commerce. Disclosing personal information is necessary to fully utilize such health-related websites but consumer trust is required for th...

The assessment of the effectiveness of e-commerce websites is of critical importance to online retailers. However, the current techniques for evaluating effectiveness are limited in that they do not allow for formal empirical measurement of the productivity and performance of the website. In this paper, we use the theoretical perspective of production economics to measure the performance of Int...

Response time is a key differentiation point among electronic commerce (e-commerce) applications. For many e-commerce applications, web pages are created dynamically based on the current state of a business stored in database systems. To improve the response time, many e-commerce websites deploy caching solutions for acceleration of content delivery. There are multiple tiers in the content deli...

Owing to the increased competition in electronic markets, customer loyalty has become an important success factor in e-business. However, the antecedents of customer loyalty differ between business domains. While the formation of customer loyalty in e-commerce has been studied extensively, little is known about how loyalty towards news websites develops. Integrating findings from uses and grati...

Social commerce is a form of commerce mediated by social media and social networking services (SNS)As a multifaceted phenomenon, social commerce can be studied from different angles and analyzed through the lens of various disciplines. This article examines website technical features to depict the transformation of e-commerce into social commerce. We first develop a conceptual framework to capt...