Group-buying sites such as Groupon and LivingSocial offer daily deals at large discounts of typically 50% or more. Such deals are also characterized by two temporal features. First, these deals involve lead time before they are available for redemption. Second, such deals are available for a limited time only. This study examines how the two temporal features (lead time and deal time) of group-...

Online group buying, as a new form of e-commerce, has offered customers a great deal of promotion and convenience in shopping. Meanwhile, there are an increasing number of OGB vendors struggling in the fierce competition and extremely turbulent business environment. During 2010 and 2011, more than 2000 OGB vendors in China have been out of business or facing with bankruptcy. Therefore, study of...

As a new kind of consumption mode, the online group buying is familiar to consumers and many consumers adopt this new consumption mode. We can conclude online consumption as one of the electronic commerce. Electronic commerce is known as utilization of computer technique, network technique and telecommunication technique to achieve the entire electronic commerce (business transactions) process ...

In recent years, many positive factors (such as the cultivation of the market environment, the policy support, etc) have provided good development space for e-commerce. As a new mode of e-commerce, online group buying originated from American Groupon. But many problems have already exposed with its rapid development, such as the good and bad group buying websites being intermingled, the seller’...

In recent years, the Online Group-Buying has entered a state of development in full swing. The particularity OGB platform compared with traditional market determines that its marketing and price setting model must be different from market. Based on summary domestic foreign scholars’ literature pricing strategy research group buying business models, this article analyzes various factors affectin...

BACKGROUND AND AIMS Few studies about compulsive buying consider the economic framing situation. This study is concerned with the impact of different economic environments - the crisis in Greece vs. the boom in Turkey - on compulsive buying tendencies of students, while taking the role of gender and available money into account. METHODS Compulsive buying was measured by a Greek and Turkish tr...