the purpose of this study has been concretized in terms of impact of mobileadvertising on the purchase decision of the consumer and aimed to answer toresearch questions: which is the underlying structure of criteria in mobileadvertising? and which criteria are important for consumers in evaluatingmobile advertising? a sample of consumers in taiwan was surveyed and usingfuzzy judgment to determi...

abstract        the role of visual media and audience is one of major issues in the contemporary world. one of the most important approaches by which this can be achieved, the defamiliarization. methods used in this approach disturbing visual habits and visual perception in the audience to make sense of wonder and amazement, and he is eager to see. this category of functional concepts is one of...

PURPOSE The purpose of the present study was (a) to describe factors and trends associated with Spanish parents’ choice of communication modality and spoken language bilingualism for children who are deaf or hard of hearing (DHH) and (b) to identify if bilingual variables predict children’s bilingual status in a country where bilingualism is common. METHOD Seventy-one Spanish parents of child...

the goal of the current study is to determine the optimal level of advertising beyond which advertising expenditure will not be justified by revenues. to achieve the goal first different types of media were rated by experts as to the degree of their importance. then data ware collected by interviewing the managers and reviewing different media resources. the collected data were then analyzed us...

The purpose of this study has been concretized in terms of impact of mobileadvertising on the purchase decision of the consumer and aimed to answer toresearch questions: which is the underlying structure of criteria in mobileadvertising? And which criteria are important for consumers in evaluatingmobile advertising? A sample of consumers in Taiwan was surveyed and usingfuzzy judgment to determi...

cognitive aspects of bilingualism have been recently studied by manyresearchers and lots of them have reported bilingual advantage overmonolinguals in some aspects of cognition. given the multitude of bilinguals iniran, further and deeper studies of various aspects of this phenomenon seem torequire. in order to study bilingualism in iran from a cognitive point of view,the present study examines...

PURPOSE The authors examined the effects of conceptual scoring on the performance of simultaneous and sequential bilinguals on standardized receptive and expressive vocabulary measures in English and Spanish. METHOD Participants included 40 English-speaking monolingual children, 39 simultaneous Spanish-English bilingual children, and 19 sequential bilingual children, ages 5-7. The children co...