The statewide Wisconsin Focus on Energy initially included umbrella advertising intended to overcome barriers of customer awareness and motivation to participate in energy-efficiency activities. The goals were to increase public awareness of the program; stimulate interest in obtaining additional information about energy efficiency opportunities, benefits, and actions; and encourage willingness...

Advertising revenues are the primary source of income for cable television networks and the survival of a network strongly depends on the efficient management of its commercial inventory. Networks enter into advertising contracts that promise delivery of a certain number of impressions with specified demographic characteristics. However, the actual delivery of impressions is stochastic, and the...

BACKGROUND Global obesity prevalence is increasing and population health programs are required to support changes to modifiable lifestyle risk factors. Such interventions benefit from mass-communications to promote their use. The Get Healthy Information and Coaching Service ® (GHS) utilised mass-reach media advertising to recruit participants to an Australian state-wide program. METHODS A sta...

Bu araştırma reklamcılık programı öğrencilerinin yaratıcılık kavramına ilişkin algılarını, metaforlar aracılığıyla ortaya çıkarmak amacıyla yürütülmüştür. Araştırmanın çalışma grubunu Amasya Üniversitesi Sosyal Bilimler Meslek Yüksekokulu, Reklamcılık Programının 2019 yılı bahar döneminde ilk defa “yaratıcı düşünce yöntem ve teknikleri” dersi alan birinci sınıf öğrencileri oluşturmaktadır. seçi...

This report describes spectator recall of SunSmart skin cancer prevention advertising displayed on the Brisbane Cricket Ground scoreboard at intermittent periods throughout the 1999/2000 cricket season and the sun-protective behaviors of these spectators. Two hundred and thirty-one spectators were asked a series of five questions about their recall of SunSmart advertising and their present suns...

This study examined the behavior of online searchers in relation to keyword advertising according to the theory of advertising avoidance. A total of 451 volunteers were recruited for an experiment. A computer program and an eye-tracking device were used to measure the number of clicks and eye movements. The findings show that the number of clicks for to obtain organic search results is higher t...

Context: There is some evidence that tobacco companies marketing efforts undermine the effects of tobacco control programs. Objective: To determine whether point-of-purchase advertising and promotions are more pervasive in states where comprehensive tobacco control programs are underway. Design: Cross sectional survey, with merged records of the existence of local tobacco advertising restrictio...

This paper explores issues relating to the effectiveness of permission marketing initiatives. The goal is to analyze sales response of a permission marketing program along with its sales effectiveness compared to a simultaneous traditional advertising program. It attempts to determine the ability of permission marketing initiatives to yield segmentation descriptors.