Marketing for women’s sport and fitness includes any combination of skills related to the promotion, selling and advertising of women’s sport services and products through an organization whose primary product or service is related to sports or physical activity. This study explores the motives behind corporate purchase of fitness clubs participation as indicated by individuals who make such de...

Although it is evident that sales of team licensed merchandise (TLM) contribute to the overall consumption of sport, research efforts that comprehensively describe what triggers the consumption of TLM is lacking (Lee, Trail, Kwon, & Anderson, 2011). Therefore, based on multiple theories (i.e., values theory, identity theory, attitude theory, and satisfaction theory) and other concepts that infl...

the aim of this study was to investigate the role of international sporting goods fair in developing sport market regarding marketing mix (5ps). the study used a descriptive and field method and was conducted as a survey. the statistical population included all sporting equipment and goods producers who participated in the international fair (n=72 companies) and the sample equaled the populatio...

Short term forecasts of meteorological parameters (including precipitation) over the oceans is often difficult because of the lack of observations used to initialize the forecast models in these regions. While sea surface temperature (SST) fields derived from satellite and in situ data currently provided to the models provide some large scale information on surface forcing, the small scale grad...

OBJECTIVE To survey the drinking habits of young children with reference to the consumption of plain water, and to estimate the proportion of a child's recommended energy intake contributed by drinks. DESIGN A prospective survey. SETTING Health centres, mother and toddler groups, and infant schools in and around Southampton. SUBJECTS 39 preschool and 66 infant schoolchildren. INTERVENTI...

OBJECTIVE The present study investigates the changes and tracking of dietary behaviours in Norwegian 11-year-olds and examines the association between parental education and dietary tracking over a time period of 20 months. DESIGN Longitudinal data from the Norwegian HEalth In Adolescents (HEIA) cohort study followed up at three time points (2007-2009). SETTING Intakes of fruits, vegetables...

Self-esteem, psychological masculinity and femininity, and attitudes toward women in female athletes were investigated in an attempt to examine the validity o f various stereotypes. Subgroup distinctions based on sport played, level o f commitment to athletics, and experience level were also examined. Seventyone women participating in intercollegiate varsity teams (crew, basketball, squash, and...

BACKGROUND Harmful gambling is a significant public health issue. Alongside the rapid diversification of gambling products, are rapid increases in the marketing for specific types of gambling products, such as online wagering. While concern has been raised about the impact of gambling promotions during sporting matches on the gambling beliefs and behaviours of adolescents, very little research ...