The vast majority of research on sport consumers fails to utilize a theoretical understanding of motivation to examine behaviour. Self-Determination Theory was used to develop a new understanding of sport consumer motivation. Sport consumer motivation is conceptualized as representing autonomy and control orientations that energize a desire to engage in sport goal directed behaviour to acquire ...

Despite their presence in Italian football stadiums, the UltraS have been the subject of limited empirical research. I use the capital S to identify neo-fascist oriented fans to distinguish them from the wider football supporters ultra’ (Testa and Armstrong 2008; Testa 2009; Testa and Armstrong 2010a). This study is part of a series of publications to fill in this lacuna; it is part of an ethno...

Guided by gender schema theory, the researchers explored gender stereotypes of female athletes through a 2x2 experimental design. Participants, 267 undergraduate students from a large southern university, read one of four versions of an online news article (a short news story with a photo) in which female athlete appearance (masculine/feminine) and the type of sport played (masculine/feminine) ...

Commercial gambling providers (CGPs) have recently intensified the promotion of their products and services through sport sponsorship. Consequently, gambling products and services now gain substantial exposure to large audiences via media broadcasts of sport. Due to the mainstream appeal of some sports, television audiences and fan-bases can include youth, at-risk and problem gamblers, who may ...

OBJECTIVE To assess indicative trends in the use of protective eyewear by Australian squash players and their attitudes towards its use since 1989. METHODS Data were extracted from three Australian surveys of squash players conducted in 1989, 1995, and 2000. Responses to directly similar attitudinal questions relating to protective eyewear use from each survey were compared. The proportion of...

This study arose as a result of two squash players, one male one female, seeking advice on how to improve their mental approach to playing. They both felt that their game suffered badly through too much anxiety. After preliminary interviews it was decided to use a programme of stress inoculation training to help them learn to control their anxiety. In order to obtain baseline measures of anxiet...

the study of those factors facilitating sustainable entrepreneurship in sport according to cultural and ethnic values is important. the aim of this study was to develop sustainable entrepreneurship model based on strauss and corbin’s (1989) systematic model. research method was analytical so qualitative methodology was used. research strategy was grounded theory (gt). participants included 24 s...

This article examines how people’s beliefs about deception in text-based media (i.e., email, instant messenger) and face-to-face communication are distorted by two biases: (a) a self-other asymmetry, whereby people believe themselves to be more honest than their peers across communication contexts; and (b) a media intensification effect, whereby the perceived gap between one’s own and others’ d...

Digital games can be used not only for fun and entertainment. The term ‘serious games’ denotes digital games serving serious purposes like education, training, advertising, research, and health. In the contribution the chances and challenges of serious games for computer science in sport will be discussed. Serious games, particularly adventure and shooter games, already play an important role i...