This study focuses on the antecedents and consequences of Internet buyer regret in the overall purchasing process. We examine the roles that search effort, service-attribute evaluations, product-attribute evaluations and post-purchase price perceptions play in determining buyer regret and satisfaction in e-commerce. Furthermore, the study examines the consequences of regret and satisfaction in ...

This research used a revised theory of planned behavior (TPB) model, which incorporated self-identity and past behavior—and the interaction between these constructs—in order to improve the model’s predictive power in relation to consumer behavior (purchasing one’s preferred beer). At Time 1, respondents (N = 108) completed measures of attitudes, perceived behavioral control, subjective norm, se...

Social Media has been gaining popularity worldwide over the last years at an increasingly growing rate. Motivated by this fact, firms are piloting different approaches of promoting their products and services to consumers in order to capitalize on the prominence of such websites. However, there is much debate in the academic and business community about the potential of social media as a platfo...

Online interactivity offers the opportunity for e-sellers of developing closer and more personalized relationships with their customer base. Despite the fact that interactivity effect on consumer perceptions has been proved, the effectiveness of interactivity to encourage future purchases remains unclear. This study attempts to explain the relation among interactivity, consumer trust, and futur...

The utility of food traceability standards aims to reduce the of food security and to provide consumers with targeted information. A survey has been conducted on sample of consumers in Beijing (n = 234), aiming to explain the intention toward purchasing traceable beef using the theory of planned behavior (TPB). Based on the TPB, the present study has added new variable: past experience. Structu...

This study investigates whether a consumer’s need for social affiliation and a consumer’s relationship proneness impact behavioural intentions (word-of-mouth communication, price sensitivity, repeat purchasing) towards a hairdresser’s. Data were collected from a systematic sample of a hairdresser’s consumers in Belgium. LISREL results revealed that need for social affiliation is a strong determ...

this article develops a theoretical structural model representing the repurchase behavior so that it can measure the repurchase index. the basic model was the european customer satisfaction index that is developed here by adding two latent variables: advertisement as an independent variable and repurchase intention as a dependent variable. data from a questionnaire survey of 150 respondents fro...

The primary purpose of this study is to investigate the impact that credible food safety information has on consumer purchasing of products from the offspring of clones. Also explored is the relationship between consumer beliefs and attitudes about using cloning as a technology with regard to food purchases. Results from a sample of 145 individuals found that credible information about food saf...

In the last decade, the Hispanic population of the United States has grown exponentially. The purchasing power of Hispanics in the United States exceeds $870 billion. However, little is known about Hispanics‘ informationseeking and online-purchase behaviors. This study attempts to fill the gaps in the existing literature. We develop a model of Hispanics‘ online information seeking and purchase ...