Personalization is an interdisciplinary topic that has been discussed in the literature of marketing and information systems as well as in other research areas. In this paper we present findings from a longitudinal research project on personalization of e-commerce systems. The findings were taken from interviews and software development projects with company partners (action research). The main...

Personalization is an interdisciplinary topic that has been discussed in the literature of marketing and information systems as well as in other research areas. In this paper we present findings from a longitudinal research project on personalization of e-commerce systems. The findings were taken from interviews and software development projects with company partners (action research). In a fir...

With advances in personalization technologies, websites are increasingly able to personalize web content and provide users with a unique experience. This research examines the effects of personalization on the amount of sampling of (1) personalized and (2) stock items. Two theories, Elaboration Likelihood Model (ELM) and Consumer Search Theory (CST), provide the basis for four hypotheses about ...

Personalization agents are incorporated in many websites to tailor content and interfaces for individual users. But in contrast to the proliferation of personalized web services worldwide, empirical research studying the effects of web personalization is scant. How does exposure to personalized offers affect subsequent product consideration and choice outcome? Drawing on the literature in HCI a...

To aid professionals in the early assessment of possible risks related to personalization activities in marketing as well as to give academics a starting point to discover not only the opportunities but also the risks of personalization, a ‘Classification Scheme of Personalization Constraints’ is established after the analysis of 24 case studies. The classification scheme includes three dimensi...

We describe a perspective on the evolution of TUIs with regard to personalization, by proposing a research theme emerging from trends in industry and academia. We present a framework for this design space and how TUIs populate this space. Elements of personalization and issues surrounding further incorporation of personalization are discussed. We propose research in personalization as a way to ...

In this paper the requirements of a standardized cross-site personalization framework for the web are discussed, and contrasted with the requirements for a federated digital identity system. A set of design goals for personalization frameworks is developed and discussed. User identification requirements for personalization are isolated and found to be more limited than in the digital identity a...

An increasing number ofpatient decision aids are being developed to assist patients in making personalized choices among health care options, but little is known about the current use of and potential for personalization of web-based decision aids. The purpose of this study is to estimate the potential for personalization of patient decision aids. We developed a coding scheme for personalizatio...

Information personalization refers to the automatic adjustment of information content, structure, and presentation tailored to an individual user. By reducing information overload and customizing information access, personalization systems have emerged as an important segment of the Internet economy. This paper presents a systematic modeling methodology — PIPE (‘Personalization is Partial Evalu...