BACKGROUND: Clinical (normative) and subjective (self-assessment) evaluation of caries and periodontal diseases have been reported to demonstrate a significant disparity. The dental public health team is obligated to recognize and understand this gap. The objectives of the study were to investigate the practical values of using questionnaires (self-perceived assessment) as compared to clinical ...

It has been established that normative social influence can be used effectively in persuasive technology. However, it is unknown whether the application of more social pressure makes it more effective. To test this hypothesis, a quantitative experiment was conducted on the online social network Facebook. Although evidence to support the hypothesis was found, it cannot be concluded from this exp...

Motivated by a desire to extend the Social Influence Model of Technology Use, this paper empirically examines the impact of normative social influence on group media preference patterns and group meeting outcomes in a setting where established groups voluntarily used various communication media over a three-month software development project period. The overall results suggest that conformity t...

American college students’ and children’s scores on two measures of the need for social approval closely follow changes in the state of the larger society, decreasing signiWcantly from 1958 to 1980 and leveling oV between 1980 and 2001 (total nD 36,004 across 203 samples of college students responding to the Marlowe–Crowne Social Desirability scale; total nD 4741 across 38 samples of children r...

Why are you reading this abstract? In some sense, your answer will cast the exercise as valuable-but what is value? In what follows, we suggest that value is evidence or, more exactly, log Bayesian evidence. This implies that a sufficient explanation for valuable behavior is the accumulation of evidence for internal models of our world. This contrasts with normative models of optimal control an...

Students' intellectual, social and personal development is highly influenced by peers during the college years. These changes can be understood in terms of social comparison theory, which outlines the consequences for group dynamics of people's need to evaluate their opinions and abilities. Discussion aimed toward opinion consensus and competition aimed toward improving ability levels promote t...

Global health research is essentially a normative undertaking: we use it to propose policies that ought to be implemented. To arrive at a normative conclusion in a logical way requires at least one normative premise, one that cannot be derived from empirical evidence alone. But there is no widely accepted normative premise for global health, and the actors with the power to set policies may use...

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