In recent years, marine cultural tourism, an emerging tourism mode, has become more and more popular among tourists, and demonstrates broad market prospects. However, Chinese marine cultural tourism is still in the development and growth stage, and the level of customer satisfaction is uneven. The improvement of the customer satisfaction level is conducive to meeting customers’ demands in marin...

Customer integration has many recognised advantages, but also entails negative side effects that may impair the success of innovative activities. These negative side effects have not yet been sufficiently investigated. Whereas some may occur within the entire early innovation phase, others are likely to affect only few sub-phases. Each sub-phase, defined in a slightly new way as compared with e...

This work investigates the potential of direction-correlations to improve branch prediction. There are two types of direction-correlation: affectors and affectees. This work considers for the first time their implications at a basic level. These correlations are determined based on dataflow graph information and are used to select the subset of global branch history bits used for prediction. If...

This six-year study of the causes of technology adoption and its effect upon new venture growth explains anomalous past findings that new non-technology based ventures have been slow to adopt technology compared with established businesses. In contrast, I found that new ventures invest early in product design technology and low cost marketing technologies; however, they hold off adoption of pro...

In this paper, we focus on recommending an item set to multiple users. Group recommender systems are designed to deal with the issue of recommending items for a user group. However, in some scenarios where different items are packed together as a gift set, such as gift set promotion, album promotion, we need to focus on consumers’ preferences to multiple items rather than to some specific item....

Prepaid customers in mobile telecommunications are not bound by a contract and can therefore change operators (‘churn’) at their convenience and without notification. This makes the task of predicting prepaid churn both challenging and financially rewarding. This paper presents an explorative, real world study of prepaid churn modeling by varying the experimental setup on three dimensions: data...

As digitization makes customer migration easier and more attractive, managing customer recovery becomes increasingly important for organizations. In this context, the challenge is to avoid two error types that can occur with customer relation recovery. First, mistakenly investing in customer relations that are active (“alive”), and, second, mistakenly not investing in migrated customer relation...

A fundamental proposition in marketing strategy is that a market orientation is positively related to firm performance. However, the mechanisms of this relationship have yet to be explored in detail, especially in service industries where intangible assets are relatively more important. This paper addresses this issue by proposing a model that identifies important intermediate variables between...

Retail managers have been interested in learning about cross-category purchase behavior of their customers for a fairly long time. More recently, the task of inferring cross-category relationship patterns among retail assortments is gaining attraction due to its promotional potential within recommender systems used in online environments. Collaborative filtering algorithms are frequently used i...

After the tide of the Internet and impact of the Internet bubbled, E-Commerce business models have moved toward the click-and-mortar business models which could improve the revenue for keeping survival. This study is to explore the relationship between the click-and-mortar model and its performance based on the innovation approach. From the innovation perspective, three dimensions of the click-...