This paper focuses on factors related to consumer complaint behavior tendency in Internet. Current literatures from home and abroad focus on how to improve consumer’s satisfaction and loyalty, while there are still relatively few researches on consumer dissatisfaction and complaint behavior. Based on the analysis of consumer complaint behavior tendency in Internet, this paper discusses the fact...

An online consumer review is the information including experiences, evaluations and opinions on products from the consumer perspective. An online consumer review plays two roles informant and recommender. Considering two factors of review structure (the number of reviews and review type), this study analyzes the effect of online consumer reviews on consumers’ information processing depending on...

The online infomediary, playing an important role in e-commerce, provides more unbiased and refined product information than usual advertisement provided by online retailers. Interestingly, depending on its capability, the quality of product information is likely to differ. Also, given the fact that it enables consumers to grasp market price dispersion of products, the context of online infomed...

This study explored the consumer behavior of intention to purchase green products based on a decision-making model that integrates cognitive attributes, affective attributes, and behavioral intentions in Belt and Road countries. The questionnaires were collected from customers who previously purchased green products; this study distributed the questionnaires at the appliance section of the depa...

Psychological certainty plays a key role in shaping people’s thoughts, judgments, attitudes, and behaviors. This article provides an overview of recent work on attitude certainty, which has been the subject of considerable attention in the social and consumer psychology literatures. In particular, this article describes the consequences of feeling certain or uncertain of an attitude, outlines t...

The main objective of this paper is to comprehend that exists between consumer values and perceived website attitude and consequences. 482 experienced Internet users of B2C online shopping in Taiwan. Empirical results indicated that both consumer values positively influenced on perceived trust and both negatively influenced on perceived risk of the website. For consequent variables, perceived t...

This research examines the impact of background music tempo, an emotional stimulus, on consumer attitude in online shopping. The authors conducted two empirical studies based on the same experimental design. The results of both studies supported the study’s main hypothesis: background music tempo positively affects consumer arousal. It also suggests that product category moderates the influence...