The standardization vs. adaptation debate in international marketing is still ongoing, yet, in the online realm the discussion is only just emerging. While practitioners are excited to jump on the online communication and commerce bandwagon, empirical research on the issue of online standardization vs. adaptation is still relatively limited and mostly concerns US firms. This paper explores 100 ...

Price is a major motive that engages consumers in shopping websites, and although price tolerance has gained increasing attention for its importance on pricing strategy, related literature on e-commerce lacks a conceptual model probing into factors that influence customers’ price tolerance. This paper proposes an integrated conceptual model, and empirically tests the model using data collected ...

The objective of this paper is to investigate the possible value of comparative user experience (UX) or usability evaluations for e-commerce organisations. Poor website usability has been identified as one of the main reasons why users abandon potential transactions. Appropriate evaluation of these sites is therefore essential. A problem with usability and UX evaluation is the lack of trust des...

lack of trust is one of the key bottle necks in e-commerce development. nowadays many advanced technologies are trying to address the trust issues in e-commerce. one among them suggests using suitable user interfaces. this paper investigates the functionality and capabilities of 3d graphical user interfaces in regard to trust building in the customers of next generation of b2c e-commerce websit...

The persuasive design of e-commerce websites has been shown to support people with online purchases. Therefore, it is important to understand how persuasive applications are used and assimilated into e-commerce website designs. This paper demonstrates how the PSD model’s persuasive features could be used to build a bridge supporting the extraction and evaluation of persuasive features in such e...

The permeation of new technologies combined with the high cost for running a shop force enterprises to search for new sales methods. Network applications and ICT (Information and Communication Technology) can help achieve e-commerce goals. In Greece, many enterprises in the agro-food and drink sector already have an internet presence. This paper studies the adoption of e-commerce in websites th...

A customer’s intention of reusing an e-commerce website for shopping has a great consequence for the website’s profitability; therefore, understanding the factors that influence a Web-customer’s reuse intention is of great importance to e-commerce. This study examines the influencing factors by constructing an integrated model with the Motivation Hub and the Expectancy Disconfirmation Theory, a...

In the early days of e-Commerce, web designers follow their intuition of how the website should look like. Further development of web design have seen for instance Nielsen’s heuristic, which resulted designers to focus mainly on cognitive functionality and usability. However, as technology advances and e-Commerce matures, there is a growing concern to improve the consumer interface of e-Commerc...