The outhors develop a contingency pclrodigm involving two situational factors (the nature of the buying task and the degree of perceived risk) to explain the predictive abilities of seven formal models of group choice and to ree how the mechanism of buying center choice is affected by situation01 foctors. In an empirical test of the mcdels and the paradigm involving 104 procurement decisions ma...

With the rapid development of group purchase, O2O e-commerce gradually became a part of people to the Internet life. But many unstable and uncertain factors make consumer's trust in the group purchase had shaken, and limits the O2O e-commerce further development. Therefore, to analyze what factors influence the consumer trust in group-buying is very important. With the survey of 195 real sample...

Numerous researchers explore key influencers of online consumer behavior, and the willingness to transact in the online environment in particular. The proliferation of online group buying websites is changing marketing strategies and buyers’ habits without doubt. The purpose of this research is to investigate and identify critical factors that affect the intention to purchase from group buying ...

Given the enormous growth and significant impacts of group buying on Internet business marketplaces, this study aims to develop a typology of online group buyers based upon benefits pursued by them and develop the hierarchical decision making process model for different segments of consumers from a Means-end Chain (MEC) theory perspective. The laddering interview technique was used to interview...

Online group-buying is one of the most innovative business models employed by many companies. From the perspective of buyers, quantity based discounts provide a huge incentive to form coalitions and take advantage of lower prices without ordering more than their actual demand. Traditional group-buying mechanisms are usually based on a single item and uniform cost sharing. One way to reduce the ...

Group buying auction(GBA) is seen as an effective form of B2C electronic commerce. GBA could not be directly applied to B2B transactions. This paper establish the evolutional group buying auction (EGBA) for B2B commodity trading based on GBA. First, the EGBA model is presented, and the key algorithms are introduced. Then Complicity Problem in EGBA is discussed . Finally, we validate the EGBA mo...

The author combines extant literature with findings from focus group interviews and a set of surveys to identify the ethical issues involved in relationships of US purchasing managers and their non-US suppliers. Survey data from matched Ž . sets dyads of buyers and suppliers is then used to examine the influence of unethical behavior on the satisfaction with the relationship and on supplier per...

This paper summarises the factors that led to the formation of the Advisory Council on the Welfare Issues of Dog Breeding and sets out some of the challenges facing the Council. Common to all types of dog is the irresponsible way in which they can be produced, purchased and owned, and the considerable welfare problems that may arise as a direct consequence of these actions. In pedigree and pure...